Brand Director: Growth, Launch & Strategy

Nature's Touch Inc.; Toronto; Hybrid; CAD 120,000 - 180,000; Full time

Job summary

Nature's Touch Inc. is seeking a Director of Brands to own consumer marketing for the Nature's Touch brand across North America and APAC. You will set strategy, shape products, and lead campaigns from research to social media.

The role requires 10+ years in brand marketing, including management, with food or beverage experience. You will lead cross‑functional teams and partner with retailers, working from our GTA base in a hybrid setup.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of brand or product marketing experience, including 5 years at manager level.
• Food or beverage marketing experience - required.
• Hands-on product marketing and consumer social media experience.
• Experience launching or growing a consumer brand with strong insights.
• Up-to-date on consumer targeting tech, social media automation, and AI tools.
• Proven track record of growing a brand with budget accountability.
• Strong consumer insights skills.

Responsibilities

• Own the brand strategy across North America and APAC.
• Build, launch, and grow the brand with new retail partners.
• Shape product strategy and branded innovation.
• Lead launches from concept to shelf with cross‑functional teams.
• Partner with Sales on retailer programs and promotions.
• Lead integrated consumer campaigns across channels.
• Own consumer-facing social media strategies and tools.

Skills

Brand strategy

Team leadership

Cross-functional collaboration

Market research

Strategic planning

Excellent English

Education

Bachelor's degree in Marketing/Business Administration

MBA preferred

Job description

Nature's Touch Inc. is seeking a Director of Brands to own consumer marketing for the Nature's Touch brand across North America and APAC. You will set strategy, shape products, and lead campaigns from research to social media.

The role requires 10+ years in brand marketing, including management, with food or beverage experience. You will lead cross‑functional teams and partner with retailers, working from our GTA base in a hybrid setup.