Senior Brand Manager - Lead Growth for Iconic Brands

Labatt Breweries of Canada; Toronto; On-site; CAD 120,000 - 143,000; Full time

Benefits offered by this job

Health benefits plan

Retirement plan

Parental leave

Wellbeing resources

Beer product allotment

Annual beer & Beyond-Beer products

Job summary

Labatt Breweries of Canada is seeking a Senior Brand Manager to own strategy, performance and growth for a brand portfolio. You’ll lead cross-functional teams, turn consumer insights into culturally relevant campaigns, and drive commercial impact while balancing global platforms with Canadian market needs.

You will operate at the intersection of consumer, creative and commercial aims, coaching junior marketers and delivering against KPI-driven brand plans.

Qualifications

• Approximately 5–8 years of progressive marketing or relevant consumer-focused experience.
• Strong strategic thinking and the ability to identify high-impact opportunities.
• Deep consumer and cultural curiosity with the ability to turn insights into action.
• Strong commercial acumen and comfort using brand and financial performance to drive decisions.
• Track record of integrated marketing delivering brand and business impact.

Responsibilities

• Own the brand and the business with accountability for growth, share and long-term health.
• Set the growth agenda by translating opportunities into annual brand plans.
• Shape brands by turning consumer insights into campaigns, partnerships and experiences.
• Lead breakthrough marketing with compelling briefs and strong agency collaboration.
• Drive commercial impact using data to optimize investment and performance.
• Lead cross-functional teams across Marketing, Sales, Insights and Finance.
• Own execution and investment with clear KPIs and timely delivery.
• Think global, win locally by translating platforms for Canadian consumers.
• Build capability by coaching and developing junior marketers.

Skills

Consumer instinct

Strategic thinking

Commercial ownership

Brand management

Job description

Labatt Breweries of Canada is seeking a Senior Brand Manager to own strategy, performance and growth for a brand portfolio. You’ll lead cross-functional teams, turn consumer insights into culturally relevant campaigns, and drive commercial impact while balancing global platforms with Canadian market needs.

You will operate at the intersection of consumer, creative and commercial aims, coaching junior marketers and delivering against KPI-driven brand plans.