Brand Lead, Canada — Health & Digital Commerce

Designs for Health; Toronto; Ibrido; CAD 125.000 - 155.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Product stipend

Paid time off

Training & development

Collaborative environment

Descrizione del lavoro

Designs for Health in Canada is seeking a Senior Brand Manager to lead marketing initiatives that support brand growth across HCP, Amazon Canada, retailer e-commerce, and owned channels. You will collaborate with U.S.

leadership and Canadian teams to adapt global strategies to local market needs. The ideal candidate brings 5–7+ years of marketing experience, strong analytical skills, and nutraceutical/CPG exposure in a hybrid GTA role with monthly travel.

Competenze

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent professional experience.
• 5–7+ years of progressive marketing experience, preferably including brand management, digital marketing, or consumer product marketing.
• Demonstrated experience supporting brand strategies, integrated marketing campaigns, product launches, and go-to-market initiatives.
• Experience with digital commerce and Amazon marketplace marketing, including working knowledge of retail media, organic growth, customer acquisition, conversion, and performance metrics.
• Experience collaborating with external agencies, coordinating marketing budgets, and evaluating campaign performance against commercial objectives.
• Strong project management, analytical, communication, and stakeholder engagement skills, with the ability to collaborate across functions and geographies.
• Experience within a multinational or matrixed organization preferred.
• Nutraceutical, dietary supplement, consumer health, wellness, or CPG experience preferred; practitioner-focused or regulated-product marketing experience is an asset.
• Ability to work in a hybrid arrangement in the Greater Toronto Area and travel approximately monthly.

Mansioni

• Develop Canadian brand strategies, annual marketing plans, and promotional calendars; support budgets and prioritize initiatives based on objectives, growth opportunities, and ROI.
• Manage and optimize Amazon Canada marketing initiatives with U.S.-based agency specialists and internal stakeholders for paid and organic growth.
• Partner with U.S. marketing leadership to adapt global brand strategies and assets for the Canadian market, ensuring alignment with local needs and regulatory requirements.
• Coordinate and execute integrated product launches and campaigns across HCP Direct, Fullscript, retailer e-commerce, CRM, the company website, and other priority channels.
• Collaborate with Sales to develop marketing programs that strengthen practitioner engagement, product education, brand awareness, and demand for priority portfolios.
• Coordinate with external agencies to develop briefs, set performance expectations, monitor deliverables, and evaluate recommendations.
• Analyze customer, category, competitor, and channel data to evaluate ROI and optimize investments.
• Work with cross-functional teams to plan trade shows and events and share market insights with the team.

Conoscenze

Brand management

Digital marketing

Analytical skills

Cross-functional collaboration

Budget management

Formazione

Bachelor's degree in Marketing or related field

Strumenti

Amazon advertising platform

CRM tools

Descrizione del lavoro

Designs for Health in Canada is seeking a Senior Brand Manager to lead marketing initiatives that support brand growth across HCP, Amazon Canada, retailer e-commerce, and owned channels. You will collaborate with U.S.

leadership and Canadian teams to adapt global strategies to local market needs. The ideal candidate brings 5–7+ years of marketing experience, strong analytical skills, and nutraceutical/CPG exposure in a hybrid GTA role with monthly travel.