Brand Manager – Wellness Growth & Insights

Jamieson Wellness Inc.; Toronto; On-site; CAD 81,000 - 121,000; Full time

Job summary

Jamieson Wellness Inc. is seeking a Brand Manager Canada to lead portfolio strategy and performance management. Reporting to the Marketing Director, you will drive objectives, KPIs, and cross-functional execution to deliver sales, profit, market share, and customer ranking goals.

You will partner with Sales, Insights, Innovation, Regulatory, Finance, and external agencies to ensure consumer-centric execution and a robust innovation pipeline aligned with growth priorities.

Qualifications

• College or University degree required; business preferred.
• 5–8+ years of brand management experience in CPG, preferably health or wellness.
• Proven track record delivering brand growth and ROI.
• Strong analytical skills with ability to translate data into actions.
• Experience managing budgets and forecasting ROI.
• Cross-functional collaboration across Sales, Insights, R&D, and Regulatory.

Responsibilities

• Lead the annual brand planning process with objectives and KPIs.
• Develop 360 marketing plans across paid, owned, earned channels.
• Analyze market trends and consumer insights to inform strategy.
• Manage brand positioning and cross-functional alignment.
• Track brand performance, ROI, and share metrics.
• Lead go-to-market for new product launches and SKU renovations.

Skills

Brand management

CPG experience

Analytical skills

Budget management

Cross-functional collaboration

Project management

Leadership / people management

Microsoft Office

Nielsen/IQVIA data knowledge

Education

College/University degree

Business degree preferred

Tools

Microsoft Excel

PowerPoint

Job description

Jamieson Wellness Inc. is seeking a Brand Manager Canada to lead portfolio strategy and performance management. Reporting to the Marketing Director, you will drive objectives, KPIs, and cross-functional execution to deliver sales, profit, market share, and customer ranking goals.

You will partner with Sales, Insights, Innovation, Regulatory, Finance, and external agencies to ensure consumer-centric execution and a robust innovation pipeline aligned with growth priorities.