Brand Manager – Hybrid, Growth & Strategy

Danone; Boucherville; Hybrid; CAD 72,000 - 110,000; Full time

Benefits offered by this job

Hybrid work environment

Flexible time off

Parental leave

Group insurance

Well-being resources

Retirement plans

Job summary

Danone Canada is seeking an experienced Brand Manager to lead a portfolio of brands from our Boucherville or Toronto location. You will develop and execute marketing strategies that drive growth and elevate brand equity across Canada, collaborating with the global network.

The ideal candidate has 5+ years in marketing and 3+ in brand management, with strong French and English communication and hands-on Nielsen/Homescan experience. A hybrid work model and competitive rewards await.

Qualifications

• Bachelor of Business Administration with specialization in Marketing.
• Master’s degree in Marketing or MBA are assets.
• Excellent communication skills in French and English, both oral and written.
• Experience in Marketing minimum of 5 years and minimum 3 years in brand management.
• Experience in marketing research and mastery of Nielsen and Homescan tools.
• Rigor, capacity for analysis and synthesis.
• Autonomy, initiative, and flexibility.
• Leadership and interpersonal skills.
• Team spirit.

Responsibilities

• Develop and implement the Brand Marketing strategy for Canada.
• Develop and implement the communication plan including traditional media, digital and social media strategy, as well as brand influencer and ambassador programs, in collaboration with external suppliers.
• Develop and implement the in-store activation plan, in collaboration with the sales team.
• Monitor and analyze the performance of the brands and markets concerned (internal data, Nielsen, panels and Ad Hoc studies, competitive intelligence), forecast their changes (sales forecasts) and propose recommendations.
• Manage the brand on a day-to-day basis by developing innovative marketing strategies to implement them and to follow the different execution components (promotion, packaging, price, product, etc.), in collaboration with external suppliers and internal departments, Purchasing, etc);
• Work effectively with Danone Group's global network (including Danone USA);
• Monitor and control the marketing budget (Pub, Pack, Promo, Studies) and its impact on the profitability of its brand.
• Contribute to the development of the Assistant Brand Manager

Skills

Brand management

Marketing strategy

Communication skills

Leadership

Analysis

Education

Bachelor of Business Administration (Marketing)

Master’s degree in Marketing

MBA

Tools

Nielsen

Homescan

Job description

Danone Canada is seeking an experienced Brand Manager to lead a portfolio of brands from our Boucherville or Toronto location. You will develop and execute marketing strategies that drive growth and elevate brand equity across Canada, collaborating with the global network.

The ideal candidate has 5+ years in marketing and 3+ in brand management, with strong French and English communication and hands-on Nielsen/Homescan experience. A hybrid work model and competitive rewards await.