Brand Manager: Growth, P&L & Innovation

General Mills Canada; Toronto; On-site; CAD 99,000 - 148,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

General Mills Canada is seeking a Brand Manager for Nature Valley to lead growth strategies, own the P&L, and drive profitability, market share, and category performance in Canada. You will manage the established core and the innovation pipeline, partnering across Marketing, Sales, Product, and Finance to deliver annual plans and accountable outcomes in a fast-moving consumer environment.

You will build a high-performing team culture, translate consumer insights into opportunities, and navigate

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of relevant experience in CPG brand management or related roles.
• Experience with P&L ownership and business growth.

Responsibilities

• Set consumer-driven growth strategies for Nature Valley and plan net sales and profit.
• Develop long-term brand strategies and an innovation pipeline.
• Lead cross-functional teams across Marketing, Sales, Product, Finance, and Supply Chain.
• Own top- and bottom-line performance with clear revenue and cost drivers.
• Translate insights into growth opportunities and shape portfolio priorities.
• Manage annual brand plan and ensure market execution.

Skills

Brand management

P&L ownership

Cross-functional leadership

Strategic thinking

Financial acumen

Influence without authority

Education

Bachelor's degree in Marketing or related field

MBA (preferred)

Job description

General Mills Canada is seeking a Brand Manager for Nature Valley to lead growth strategies, own the P&L, and drive profitability, market share, and category performance in Canada. You will manage the established core and the innovation pipeline, partnering across Marketing, Sales, Product, and Finance to deliver annual plans and accountable outcomes in a fast-moving consumer environment.

You will build a high-performing team culture, translate consumer insights into opportunities, and navigate