Brand Manager, Performance Brands

Iovate; Oakville; Hybrid; CAD 81,000 - 99,000; Full time

Benefits offered by this job

World class gym

Competitive compensation package

Employee Assistance Program

Company RRSP Matching

Paid vacation & 5 personal days

Employee Engagement Events

Product & Swag from our industry leading brands

Professional career development

Opportunities for Global career exposure

Job summary

A leading health sciences company is seeking a Brand Manager, Performance Brands in Oakville, Ontario. This hybrid role involves leading integrated marketing campaigns and driving brand demand in North America and international markets. The ideal candidate will have 5–8 years of experience in brand marketing and a strong understanding of nutrition fields. They will be responsible for developing marketing strategies that build awareness and engagement globally. This position offers a competitive salary and a comprehensive benefits package.

Qualifications

• 5–8 years of brand or marketing experience within CPG, nutrition, or performance-driven categories.
• Demonstrated experience developing and executing integrated marketing campaigns.
• Strong storytelling, copywriting, and presentation skills.
• Experience working across multiple markets or global brand environments preferred.

Responsibilities

• Lead development and execution of integrated marketing campaigns across North America and International markets.
• Drive demand generation initiatives to increase brand awareness, engagement, and trial globally.
• Translate innovation platforms and masterbrand initiatives into clear, scalable storytelling and campaign assets.
• Track campaign performance and awareness metrics across markets.

Skills

Brand marketing

Campaign development

Storytelling

Analytical skills

Collaboration

Education

Post-Secondary Education in Business Administration, Marketing, or related field

Tools

MS Office Suite

Job description

Are you passionate about making a difference in the workplace? Do you thrive in a fast-paced, innovative environment? Iovate Health Sciences International Inc. is looking for a dynamic and dedicated Brand Manager, Performance Brands to join our team!

Job Title: Brand Manager, Performance Brands

Location: Oakville ON- Hybrid (3 days in office)

Employment type: FT

Reports to: Senior Director, Performance Brands

Compensation: $90K+ (CDN)

Position Summary

The Brand Manager, Performance Brands is responsible for driving brand demand, masterbrand storytelling, and global campaign activation across North America and International markets. This role partners closely with the Senior Director, Performance Brands to translate long‑term brand strategy into impactful, scalable marketing initiatives that build awareness, engagement, and commercial momentum.

The Brand Manager acts as a key marketing leader for MuscleTech, ensuring innovation platforms, masterbrand campaigns, and core product initiatives are activated consistently and effectively across global markets — moving beyond localized adaptation to true campaign extension and awareness growth.

Key Responsibilities

• Lead development and execution of integrated marketing campaigns across North America and International markets
• Drive demand generation initiatives to increase brand awareness, engagement, and trial globally
• Translate innovation platforms and masterbrand initiatives into clear, scalable storytelling and campaign assets
• Develop global marketing toolkits and activation frameworks for regional markets and distributors
• Partner with Digital, Social, Influencer, and Media teams to build brand heat and cultural relevance
• Support innovation launches by developing strong positioning, messaging, and launch activation plans
• Partner with regional stakeholders to localize campaigns while maintaining brand consistency and equity
• Track campaign performance and awareness metrics across markets to identify opportunities for optimization
• Support pricing, promotional, and commercial strategies in partnership with Sales and Finance
• Manage agency partners and external vendors supporting campaign development and execution
• Assist in budget planning, ongoing management of brand P&L and ensure compliance with approved marketing investments
• Collaborate with cross-functional teams to ensure timely and effective execution of brand initiatives

Qualifications

• Post‑Secondary Education in Business Administration, Marketing, or related field
• 5–8 years of brand or marketing experience within CPG, nutrition, or performance‑driven categories
• Demonstrated experience developing and executing integrated marketing campaigns
• Strong storytelling, copywriting, and presentation skills
• Analytical mindset with experience reviewing campaign performance and marketing effectiveness
• Experience working across multiple markets or global brand environments preferred
• Ability to operate effectively in fast‑paced, matrixed organizations
• A strong understanding of the diet and sports nutrition markets
• Proficient in the use of MS Office Suite

What We Offer

• World class gym, and external basketball court
• Competitive compensation package
• Employee Assistance Program
• Company RRSP Matching
• Paid vacation & 5 personal days
• Employee Engagement Events
• Product & Swag from our industry leading brands
• Professional career development
• Opportunities for Global career exposure without the need to relocate!

We do use automated systems (AI) to screen, assess, or select applicants for this posting.

We will retain a copy of this publicly advertised job posting, any application forms, and application materials for 3 years after the posting is removed from public access, as required by law. By applying you consent to our retention and use of your information for the purposes of recruitment.