Snacks Brand Manager — Canada Growth & Launch Lead

通用磨坊股份有限公司; Mississauga; Hybrid; CAD 82,000 - 123,000; Full time

Benefits offered by this job

Total rewards package

Annual incentive program

Health benefits

Job summary

General Mills is seeking an Associate Brand Manager for its Canadian Snacks team. You will drive channel growth, manage cross-functional projects from concept through launch, and leverage market insights to shape the snack portfolio in Canada.

You'll collaborate with sales and US teams, manage brand strategies and packaging design, and contribute to achieving financial and volume targets in a dynamic, matrixed organization.

Qualifications

• 2+ years of experience in CPG, food & beverage or related industry; MBA a plus.
• Proven project management skills with ability to handle multiple projects simultaneously.
• Strong analytical skills to translate data into actionable insights.
• Innovative thinker with excellent communication and stakeholder management abilities.
• Capable of thriving in a fast-paced, ambiguous environment within a large, matrixed organization.
• Understanding of P&L mechanics and budget management.

Responsibilities

• Channel and category expansion to grow our snacks business in Canada.
• Lead cross-functional teams from concept to launch of new snack products.
• Analyze market trends, consumer data and financial performance for data-driven decisions.
• Collaborate with sales to align on customer needs and distribution strategies.
• Support budget management and evaluate product-level P&L performance.
• Execute brand strategies, 12Q plans, and packaging design to hit targets.
• Coordinate with US counterparts to inform long-term brand strategy.

Skills

CPG experience

Project management

Analytical skills

Communication and stakeholder mgmt

Independent and proactive

Experience in a large matrixed org

Understanding of P&L

Education

Bachelor’s degree

MBA

Job description

General Mills is seeking an Associate Brand Manager for its Canadian Snacks team. You will drive channel growth, manage cross-functional projects from concept through launch, and leverage market insights to shape the snack portfolio in Canada.

You'll collaborate with sales and US teams, manage brand strategies and packaging design, and contribute to achieving financial and volume targets in a dynamic, matrixed organization.