Senior Growth Marketer: B2B Demand & Pipeline Leader

Jobtailor; Vancouver; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Jobtailor is seeking an experienced Growth Marketing professional in Vancouver to lead B2B paid acquisition campaigns across priority channels. You will develop audience targeting, manage end-to-end campaigns, and collaborate with Sales and Content teams to drive demand and pipeline growth.

Ideal candidates bring 5+ years in SaaS/fintech B2B marketing, strong data analysis, and familiarity with CRM/marketing automation (HubSpot a plus).

Qualifications

• 5+ years of B2B marketing experience in SaaS/fintech or similar
• Experience developing or executing B2B demand-generation programs
• Experience planning and managing paid acquisition campaigns
• Ability to analyze campaign data to drive improvements
• Understanding of audience targeting, segmentation, and B2B buyer journey
• Familiarity with CRM and marketing automation; HubSpot is a plus
• Exposure to ABM, lifecycle marketing, or conversion optimization is helpful
• Comfortable collaborating in a hands-on marketing team
• Ability to work independently while collaborating with others
• Strong communication, problem-solving, and organizational skills

Responsibilities

• Plan and manage paid acquisition campaigns across priority channels
• Develop audience targeting and channel recommendations based on ICP and priorities
• Manage campaigns from planning through optimization to drive demand and pipeline
• Test audiences, messaging, offers, creative and landing pages to improve performance
• Review channel performance and recommend scaling, optimizing, or adjusting spend
• Partner with Content and Design on campaign creative and messaging
• Build campaign plans with audience, buyer needs, offer, channels and success metrics
• Coordinate campaigns across paid, email, content, events, partnerships and other channels
• Track campaign performance, lead quality and pipeline contribution
• Establish lifecycle and nurture journeys to progress buyers toward Sales readiness
• Improve conversion across landing pages and CTAs through experiments
• Build a repeatable paid acquisition engine targeting high-priority audiences
• Develop feedback loops with Sales around lead quality and messaging
• Ensure programs are tracked and measurable

Skills

B2B marketing

Paid acquisition

Demand-generation

Audience targeting

CRM & marketing automation

HubSpot experience

ABM

Lifecycle marketing

Data analysis

Cross-functional collaboration

Tools

HubSpot

CRM platforms

Marketing automation

Job description

Jobtailor is seeking an experienced Growth Marketing professional in Vancouver to lead B2B paid acquisition campaigns across priority channels. You will develop audience targeting, manage end-to-end campaigns, and collaborate with Sales and Content teams to drive demand and pipeline growth.

Ideal candidates bring 5+ years in SaaS/fintech B2B marketing, strong data analysis, and familiarity with CRM/marketing automation (HubSpot a plus).