Marketing Specialist

Seequent; Vancouver; Hybrid; CAD 95,000 - 130,000; Full time

Job summary

Seequent is seeking a Marketing Specialist to drive demand generation for B2B software solutions from Vancouver, with global collaboration across time zones. You will develop multi-channel campaigns, measure impact, and partner with sales to accelerate pipeline.

Ideal candidates bring 5+ years of B2B marketing, a Bachelor's in business or marketing, and hands-on experience with Marketo, Salesforce, ABM tools, and digital channels including PPC, SEO, and content marketing.

Qualifications

• Bachelor's degree in business, marketing or a related discipline.
• 5+ years of demand generation in B2B software/services.
• Experience with multi-channel B2B marketing campaigns and analytics.

Responsibilities

• Develop and execute segmented marketing campaigns to drive pipeline.
• Collaborate with product, brand, and regional teams across time zones.
• Measure performance and optimize spend to support revenue targets.
• Lead campaign management and align with sales for enablement.
• Collaborate with digital, regional, and operations marketing teams.

Skills

Demand generation

B2B marketing

Campaign management

Analytics

Cross-functional collaboration

Sales enablement

Education

Bachelor's degree in Business or Marketing

Tools

Marketo

Salesforce

ABM tools

Ad tech platforms

Video marketing platforms

Job description

## Marketing SpecialistApply: Office-based: Vancouver, BC, Canada: Full time: Posted Yesterday: End Date: October 30, 2026 (20 days left to apply): RC218**About Us:**At Seequent, we help organisations to understand the underground, giving the confidence to make better decisions faster. We build world-leading technology that is at the forefront of Earth sciences, transforming the way our customers work. Every day we help them develop critical mineral resources more sustainably, design and build better infrastructure, source renewable energy, and reduce their impact on the environment. We operate in 145+ countries while proudly maintaining headquarters in New Zealand.**The Position** Reporting to Senior Marketing Manager, Civil, this role is responsible for developing and executing segment-focused marketing strategies that support pipeline growth, solution positioning, customer engagement, and sales enablement across global markets. **In this role, you will have the opportunity to:** * Work with Segment Marketing and product experts to design go-to-market plans and marketing campaigns.* Establish, maintain, and refine scalable marketing processes and best practices.* Support marketing objectives, KPIs, reporting, and performance-based spend allocation.* Deliver multi-channel campaigns across the customer journey from awareness to adoption.* Implement go-to-market plans aligned to commercial objectives and marketing best practice.* Assess campaign performance and recommend optimizations to support revenue targets.* Lead campaign management, stakeholder communications, and workflow coordination.* Collaborate with product, brand, digital, regional, and operations marketing teams.* Lead market research initiatives to generate industry insights and strengthen thought leadership. **To be successful in this role, you should have:** * 5+ years of demand generation experience in B2B software or services.* Bachelor's degree in business, marketing, or a related discipline.* Experience designing and executing multi-channel B2B technology marketing campaigns with strong growth outcomes.* Ability to work effectively across global teams, cultures, and time zones.* Experience balancing strategic planning with hands-on program execution.* Strong partnership skills with sales organizations and customer-focused teams.* Advanced experience with marketing technologies such as Marketo, Salesforce, ABM tools, ad tech, and video marketing platforms.* Highly analytical with the ability to measure and optimize program effectiveness.* Experience in digital marketing disciplines including PPC, SEO, content marketing, and organic social media.**Additional Information** This is an office-based position located in Vancouver, BC, requiring a minimum of three days per week in the office. There may be a requirement, from time to time, to travel and attend meetings outside of standard work hours in order to connect with colleagues in different time zones. #LI-SS1 **Our Commitment to Equity, Diversity, and Inclusion** At Seequent, we champion the uniqueness of each individual. Our commitment to inclusiveness, equity, and accessibility is fundamental to who we are. If you require accommodation during our recruitment process, please let our Talent Acquisition team know. We are here to ensure a fair opportunity for all. Research underscores that some individuals, especially women and underrepresented groups, may hesitate to apply for roles if they don't meet every requirement. Please don't count yourself out if you don’t tick every box. We are committed to hiring a diverse team and encourage individuals of all background and abilities to apply. Thank you for considering us as your potential employer; we're excited to see what you can bring to our team! **Benefits of being a Seequenteer and why you’ll love being on our team.** We aspire to be pioneers of positive change in the way organisations work with the underground. We work collaboratively, stay curious, make change happen and have a global impact. We bring our authentic selves to work and are enthusiastic about what we do. Plus, you can expect great benefits; these benefits are unique to each location Seequent resides in. Please ask your Talent Acquisition Specialist. If this posting gets you excited about joining Seequent please apply now! For more information about everything Seequent, please visit Seequent.com.