B2B Growth & Outreach Specialist

White Raven Brands; Richmond; Hybrid; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Commission opportunities

Richmond-area office access

Job summary

White Raven Brands is seeking a Business Development Associate to craft qualified, well-prepared sales conversations and keep our revenue system moving. You will research prospective accounts, communicate with customers, qualify opportunities, prepare follow-up, and maintain accurate CRM records.

This role emphasizes hands-on development, strong writing skills, and the ability to build trust with business owners.

Qualifications

• Excellent written communication that is concise, professional, specific, and human.
• Confident phone and video presence with entrepreneurs, operators, project managers, and other professionals.
• Strong follow-through: you turn conversations into owners, dates, and completed next actions.
• Consistent CRM and data discipline, including accurate notes and next steps.
• Curiosity to learn technical products and installation realities.
• Consultative approach: ask useful questions before recommending a solution.
• High initiative with good judgment and ability to act without waiting for a task list.

Responsibilities

• Research target companies and identify the right contact, fit signals, business context, and reason for outreach.
• Prepare tailored outreach for approved campaigns instead of generic mass messaging.
• Respond promptly to replies, referrals, bookings, quote requests, and routine questions.
• Conduct or support qualification calls and capture business model, scale, buying motion, timing, and decision process.
• Prepare concise account briefs for effective planning calls.
• Send clear same-day recaps with recommendations, resources, owners, and next steps.
• Maintain Pipedrive records, stages, notes, activities, and next steps.
• Reactivate existing or lapsed professional accounts with targeted communication.
• Support research and follow-up for franchise, multi-location, municipal, and commercial opportunities.
• Learn products well enough to answer routine questions and involve the right technical owner.
• Contribute to weekly revenue reviews and suggest one process improvement.

Skills

Written comms

CRM discipline

Research skills

Follow-through

Curiosity

Clear communication

Tools

Pipedrive

Apollo

Shopify

Google Workspace

Slack

Intercom

Job description

White Raven Brands is seeking a Business Development Associate to craft qualified, well-prepared sales conversations and keep our revenue system moving. You will research prospective accounts, communicate with customers, qualify opportunities, prepare follow-up, and maintain accurate CRM records.

This role emphasizes hands-on development, strong writing skills, and the ability to build trust with business owners.