Growth-Focused B2B Demand Gen Marketer | SaaS & RevOps

Luminik; Burnaby; Hybrid; CAD 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid work environment

Office in Burnaby, BC

Job summary

CadMakers, headquartered in Burnaby, BC, is hiring a B2B Demand Generation Marketer for cmBuilder.io, our construction‑tech SaaS platform. This hybrid role owns end‑to‑end demand programs, from paid and email to events, and drives measurable pipeline growth.

The ideal candidate has 3+ years in B2B SaaS demand gen, a proven pipeline track record, and strong analytics. You’ll shape messaging, manage RevOps workflows, and optimize campaigns to deliver qualified opportunities.

Qualifications

• 3+ years hands-on experience in B2B SaaS demand generation.
• Proven track record of driving qualified pipeline and measurable growth.
• Expertise in LinkedIn Ads and experience with Google Ads.
• Experience with marketing automation platforms and lead scoring.
• Strong writing skills for ad copy, emails, and landing pages.
• Attention to detail and execution-focused mindset.
• Bonus: experience marketing to construction or industrial verticals.

Responsibilities

• Plan, launch, monitor, and optimize demand generation campaigns across paid and organic channels.
• Set up and optimize LinkedIn Ads and Google Ads campaigns.
• Help manage events and tradeshows.
• Develop positioning, messaging, and go-to-market motions.
• Implement and manage marketing automation workflows and lifecycle campaigns.
• Own funnel analytics, lead scoring, enrichment, and segmentation.
• Run A/B tests to maximize pipeline impact.

Skills

LinkedIn Ads

Google Ads

Marketing Automation

Lead Scoring

B2B SaaS

Campaign Management

Data-Driven Marketing

Tools

HubSpot

Job description

CadMakers, headquartered in Burnaby, BC, is hiring a B2B Demand Generation Marketer for cmBuilder.io, our construction‑tech SaaS platform. This hybrid role owns end‑to‑end demand programs, from paid and email to events, and drives measurable pipeline growth.

The ideal candidate has 3+ years in B2B SaaS demand gen, a proven pipeline track record, and strong analytics. You’ll shape messaging, manage RevOps workflows, and optimize campaigns to deliver qualified opportunities.