Strategic B2B Marketing Manager — Growth Leader (Hybrid)

Smart Savvy; Edmonton; Hybrid; CAD 110,000 - 115,000; Full time

Benefits offered by this job

Comprehensive flexible benefits from 1

RRSP matching program

3 weeks vacation

Hybrid work environment (3 days in‑off

Edmonton area location

Job summary

Smart, Savvy + Associates is partnering with a large, established industrial organization to hire a Marketing Manager who will shape go-to-market strategy and growth. This newly created role sits at the intersection of customer insight, business goals, and marketing programs for a complex B2B environment.

Based in the Edmonton area with a hybrid schedule (3 days in office, 2 from home), you’ll lead strategic planning, ABM, and content initiatives, partnering with senior stakeholders to drive

Qualifications

• 7+ years of B2B marketing experience, ideally within industrial, mining, construction, engineering, manufacturing, or similarly complex sectors.
• Proven experience developing customer‑centric strategic marketing plans.
• Strong background in content strategy, customer marketing, and sales enablement.
• Experience working with executive stakeholders and influencing without authority.
• Understanding of digital marketing channels and how they support business objectives.
• Experience managing significant marketing budgets.
• Strong communication, presentation, and relationship‑building skills.
• A proactive, curious, and confident approach to problem‑solving.

Responsibilities

• Lead long‑term marketing strategies and annual marketing plans aligned with business objectives.
• Build customer segmentation, buyer personas, and customer journey frameworks.
• Lead development of value propositions and messaging strategies.
• Build content roadmaps supporting awareness, consideration, purchase, retention, and advocacy.
• Partner with internal experts to translate technical expertise into compelling customer‑facing content.
• Develop targeted account‑based marketing strategies for key customer segments.
• Partner closely with sales leaders to support complex, multi‑stakeholder buying journeys.
• Strengthen sales enablement materials, proposals, presentations, and supporting content.
• Identify opportunities to improve customer engagement throughout the sales process.
• Act as a marketing advisor to executives and operational stakeholders.
• Present recommendations, insights, and marketing plans to senior leaders.
• Build credibility through strong communication, business acumen, and strategic thinking.
• Collaborate across marketing, sales, operations, and external partners.

Job description

Smart, Savvy + Associates is partnering with a large, established industrial organization to hire a Marketing Manager who will shape go-to-market strategy and growth. This newly created role sits at the intersection of customer insight, business goals, and marketing programs for a complex B2B environment.

Based in the Edmonton area with a hybrid schedule (3 days in office, 2 from home), you’ll lead strategic planning, ABM, and content initiatives, partnering with senior stakeholders to drive