Automotive Sales Consultant

Pfaff Automotive Partners Inc.; Vaughan; On-site; CAD 75,000 - 124,000; Full time

Benefits offered by this job

Medical plans

Dental and Vision plans

PTO and paid holidays

Disability Coverage

Life Insurance

RRSP plans

Employee stock purchase plan

Professional development opportunities

Vehicle purchase discounts

Wellness programs

Job summary

Pfaff Automotive Partners is seeking an Automotive Sales Consultant for Honda of Thornhill in Thornhill, Ontario. You’ll help customers select the best vehicle, deliver an engaging buying experience, and foster lasting relationships that drive repeat business.

You’ll welcome customers, conduct vehicle demos, and guide them through the full sales process while leveraging product knowledge and market trends to close sales and build loyalty.

Qualifications

• 1–3 years of automotive sales experience preferred.
• Valid Ontario driver’s license with an acceptable driving record.
• Valid OMVIC registration/license required.

Responsibilities

• Welcome customers with a friendly, professional approach.
• Understand customer needs and budget to recommend the right vehicle.
• Conduct vehicle walkarounds, demonstrations, and test drives.
• Guide customers through the sales process from inquiry to delivery.
• Build lasting relationships through follow-up and referrals.
• Maintain accurate customer info in the dealership CRM.
• Meet and exceed sales objectives as part of the team.
• Stay current on Honda vehicles, incentives, and market trends.

Skills

Automotive sales experience

Communication skills

Customer service

Organization

Job description

Automotive Sales Consultant

Honda of Thornhill, Thornhill, ON L4J1A1

Do you enjoy building relationships, helping customers, and achieving goals? Are you passionate about vehicles and delivering exceptional customer service? If so, we’d love to meet you.

As an Automotive Sales Consultant at Honda of Thornhill , you’ll play an important role in helping customers find the right vehicle while creating a seamless, comfortable, and enjoyable buying experience. From first-time buyers to returning Honda customers, you’ll act as a trusted advisor throughout their vehicle-purchasing journey.

Why Join Our Team?

So why should you grow your career with Pfaff Automotive? We don’t just offer jobs—we offer career paths. Our culture is rooted in values like earning customers for life, improving constantly, and taking ownership of results.

Being part of Lithia & Driveway, you’ll find:

• Real opportunities for advancement across multiple locations in Canada

• Development and training through our internal learning programs

• A high-performance culture that recognizes and rewards results

What You’ll Do

• Welcome customers with a friendly, professional, and customer-focused approach.
• Understand customer needs, preferences, lifestyle, and budget to recommend the right vehicle.
• Conduct engaging vehicle walkarounds, demonstrations, and test drives.
• Guide customers through the complete sales process, from initial inquiry to vehicle delivery.
• Build lasting relationships through consistent communication and exceptional follow-up.
• Develop repeat and referral business by creating positive customer experiences.
• Maintain accurate and up-to-date customer information in the dealership CRM.
• Meet and exceed individual sales objectives while contributing to team goals.
• Stay current on Honda vehicles, features, technology, incentives, and promoti ons.
• Maintain knowledge of competitor vehicles and automotive market trends.
• Coordinate professional vehicle deliveries and review vehicle features, technology, warranties, and maintenance requirements with customers.
• Introduce customers to the Service team to help support a positive long-term ownership experience.
• Participate in ongoing product, sales, and professional development training.

What You’ll Bring

• 1–3 years of automotive sales experience preferred ; previous retail sales experience is an asset.
• Excellent communication, interpersonal, and relationship-building skills.
• Strong customer service and sales abilities with a results-driven mindset.
• Professional, positive, and customer-focused approach.
• Strong organizational, follow-up, and time-management skills.
• Ability to work effectively in a fast-paced, team-oriented dealership environment.
• Valid Ontario driver’s license with an acceptable driving record.
• Valid OMVIC registration/license required.

Total Rewards

Honda of Thornhill offers a comprehensive benefits package designed to support you and your family, with options that include:

• Pay: : From $75,000-$124,000 based on ability to sell effectively.

• Medical, Dental and Vision Plans

• Paid Holidays & PTO

• Disability Coverage

• Life Insurance

• RRSP Plans

• Employee Stock Purchase Plan

• Professional Development & Growth Opportunities

• Vehicle Purchase Discounts

• Employee Assistance & Wellness Programs

Vacancy: This is an existing vacancy.

We thank all applicants for their interest in Pfaff Automotive Partners – please note due to the volume of applicants, only those selected for an interview will be contacted.

Please note: We do not use artificial intelligence (AI) to screen, assess, or select applicants at any stage of our recruitment process

Pfaff Automotive Partners is an equal opportunity employer and is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your application.

Key words: Automotive Sales Representative, Auto Sales Consultant, Product Advisor, Vehicle Sales Consultant, Car Sales Representative, Sales Associate, Automotive Retail Sales, Sales Consultant, Automotive Sales Professional, Delivery Specialist, Automotive Brand Ambassador, Brand Specialist, Floor Manager, Assistant Sales Manager, ASM, Associate, Luxury, Highline