Analyst Relations Lead: Shape Market Insight & Strategy

Fortra, LLC; Canada; On-site; CAD 80,000 - 100,000; Full time

Job summary

Fortra, LLC is seeking an Analyst Relations Manager to lead strategic engagement with Gartner, Forrester, IDC, and other analysts. You will work with Product Marketing, Product Management, and leadership to articulate market vision, product strategy, and competitive differentiation.

The role emphasizes building productive analyst relationships, coordinating briefings, and preparing executives for engagements.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5–8 years of experience in Analyst Relations or related B2B tech function.
• Experience with Gartner, Forrester, IDC, or similar firms.
• Strong written and verbal communication for executive/analyst audiences.
• Excellent relationship management and stakeholder engagement.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and execute the analyst relations strategy with key firms.
• Coordinate analyst briefings, product demos, and executive meetings.
• Prepare messaging, presentations, and briefing materials for executives.
• Collaborate with Product Marketing/PM to align roadmaps and differentiation.
• Track engagement and measure program effectiveness with defined metrics.
• Support analyst evaluations such as Magic Quadrant and Wave where applicable.

Skills

Analyst relations

Stakeholder management

Written communication

Verbal communication

Project management

Education

Bachelor's degree in Marketing, Communications, Business

Job description

Fortra, LLC is seeking an Analyst Relations Manager to lead strategic engagement with Gartner, Forrester, IDC, and other analysts. You will work with Product Marketing, Product Management, and leadership to articulate market vision, product strategy, and competitive differentiation.

The role emphasizes building productive analyst relationships, coordinating briefings, and preparing executives for engagements.