Analyst Relations Manager

Fortra, LLC; Canada; On-site; CAD 80,000 - 100,000; Full time

Job summary

Fortra, LLC is seeking an Analyst Relations Manager to lead strategic engagement with Gartner, Forrester, IDC, and other analysts. You will work with Product Marketing, Product Management, and leadership to articulate market vision, product strategy, and competitive differentiation.

The role emphasizes building productive analyst relationships, coordinating briefings, and preparing executives for engagements.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5–8 years of experience in Analyst Relations or related B2B tech function.
• Experience with Gartner, Forrester, IDC, or similar firms.
• Strong written and verbal communication for executive/analyst audiences.
• Excellent relationship management and stakeholder engagement.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and execute the analyst relations strategy with key firms.
• Coordinate analyst briefings, product demos, and executive meetings.
• Prepare messaging, presentations, and briefing materials for executives.
• Collaborate with Product Marketing/PM to align roadmaps and differentiation.
• Track engagement and measure program effectiveness with defined metrics.
• Support analyst evaluations such as Magic Quadrant and Wave where applicable.

Skills

Analyst relations

Stakeholder management

Written communication

Verbal communication

Project management

Education

Bachelor's degree in Marketing, Communications, Business

Job description

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!The Analyst Relations Manager is responsible for developing and managing strategic relationships with industry analyst firms, including Gartner, Forrester, IDC, and other key influencers. This individual contributor role serves as the primary liaison between Fortra and the analyst community, helping to strengthen analyst relationships, increase awareness of Fortra's solutions and strategy, and improve the company's inclusion and positioning within relevant analyst research.Working cross-functionally with Product Marketing, Product Management, Executive Leadership, and other cross-functional teams, the Analyst Relations Manager will develop and execute an analyst relations program that effectively communicates Fortra's market vision, product strategy, and competitive differentiation.WHAT YOU'LL DODevelop and execute Fortra's analyst relations strategy to strengthen relationships with key industry analyst firms.Build and maintain productive relationships with analysts at Gartner, Forrester, IDC, and other relevant research organizations.Coordinate analyst briefings, inquiries, product demonstrations, and executive meetings.Prepare executives and subject matter experts for analyst engagements by developing messaging, presentations, and briefing materials.Partner closely with Product Marketing and Product Management to understand product roadmaps, market positioning, and competitive differentiation.Collaborate with Executive Leadership to communicate corporate strategy and business priorities to the analyst community.Monitor analyst research, market trends, and competitive intelligence, sharing actionable insights with internal stakeholders.Support analyst research participation, including Magic Quadrant, Wave, MarketScape, and similar evaluations, where applicable.Track analyst engagement activities and measure program effectiveness through defined success metrics.Partner with PR, Content, Web, and Design teams to ensure consistent external messaging across analyst-facing communications.Lead the transition of analyst relations from an agency-supported model to a scalable in-house program, establishing the relationships, processes, and expertise needed for long-term success.QUALIFICATIONSBachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.Approximately 5–8 years of experience in Analyst Relations, Product Marketing, Product Management, Corporate Communications, or a related B2B technology function.Experience working with major industry analyst firms such as Gartner, Forrester, IDC, or similar organizations.Strong written and verbal communication skills with the ability to present complex technical concepts to executive and analyst audiences.Excellent relationship management and stakeholder engagement skills.Demonstrated ability to manage multiple priorities in a fast-paced environment.PREFERRED QUALIFICATIONSExperience within enterprise software, cybersecurity, or SaaS.Experience supporting analyst evaluations such as Gartner Magic Quadrant, Forrester Wave, or IDC MarketScape.Familiarity with competitive intelligence and market research methodologies.This position requires proficiency in English to interact, support and/or provide services to non-French speaking customers, employees and/or partners inside and/or outside the province of Quebec.We are an equal opportunity employer and encourage applications from candidates of all backgrounds. We do not require “Canadian work experience”; all relevant experience will be considered. This posting is for a new position.Expected Compensation: C$80,000 - C$100,000At Fortra, we’re breaking the attack chain. Ready to join us? Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.