AI-Powered Growth Marketing Specialist

CREATOR; Vancouver; On-site; CAD 68,000 - 80,000; Full time

Job summary

CREATOR is seeking a Growth Marketing Specialist in Canada to drive demand generation, lead nurture, and sales enablement. The role blends analytics, AI-assisted workflows, and hands-on marketing operations across paid and organic channels.

You will build prospect lists, oversee campaigns, and surface insights to fuel growth, using tools like AI platforms and CRM systems to optimize performance and reporting.

Qualifications

• 2–4 years in growth marketing, demand generation, or related roles.
• Experience managing paid advertising campaigns.
• Experience setting up tags, triggers, and events in Google Tag Manager.
• Strong analytical and reporting skills.
• Experience building email marketing and lead nurture campaigns.
• Daily user of AI tools such as Claude, ChatGPT, Gemini, Perplexity.

Responsibilities

• Support execution and optimization of paid advertising campaigns across Eurostaffs, Meta, Google, and other channels.
• Monitor campaign performance and identify opportunities to improve CTR, CPC, CPL, and conversion rates.
• Assist in developing landing pages, lead magnets, and conversion-focused marketing initiatives.
• Support outbound sales initiatives through list development and data enrichment.
• Maintain CRM data quality and assist with pipeline management activities.
• Support the sales team in identifying target accounts and growth opportunities.
• Build and optimize email nurture sequences for prospects and customers.
• Support lead scoring, segmentation, and lifecycle marketing programs.
• Analyze email performance and recommend improvements to engagement and conversion metrics.
• Conduct research on target industries, competitors, and market trends.
• Develop competitive intelligence reports to support sales and marketing strategy.
• Develop weekly, monthly, and quarterly performance reports.
• Analyze marketing, website, pipeline, and revenue performance.
• Help identify growth opportunities and areas of funnel leakage.
• Track and report on key SaaS growth metrics including Website traffic, Lead generation, MQL conversion rates, Pipeline creation, Customer acquisition, and Self-serve product performance.
• Leverage AI tools to accelerate research, reporting, content creation, analysis, and campaign execution.
• Build repeatable AI-assisted workflows for marketing, sales, and reporting activities.
• Utilize AI to synthesize large volumes of information into actionable insights and recommendations.

Skills

Growth marketing

Paid advertising

Analytics & reporting

CRM (HubSpot, Salesforce)

Email marketing

AI tools

Research & market analysis

Prompt engineering

Tools

Google Tag Manager

HubSpot

Salesforce

Job description

CREATOR is seeking a Growth Marketing Specialist in Canada to drive demand generation, lead nurture, and sales enablement. The role blends analytics, AI-assisted workflows, and hands-on marketing operations across paid and organic channels.

You will build prospect lists, oversee campaigns, and surface insights to fuel growth, using tools like AI platforms and CRM systems to optimize performance and reporting.