AI-Driven Paid Acquisition Manager

Self Money Care; Vancouver; Hybrid; CAD 100,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Annual reviews

Paid time off

Paid holidays

Paid sick leave

Autonomy & Ownership

Growth potential

Job summary

Self Money Care is seeking a growth-focused marketer to own paid acquisition and scale performance across Google Ads and Meta Ads from our Vancouver office. You will drive signups while controlling CAC and optimizing ROI through experimentation with new channels and AI-powered tools.

You will collaborate with Growth, Product Marketing, and external partners to accelerate results and contribute to broader growth initiatives in a flexible, results-driven environment.

Qualifications

• 5+ years in performance marketing, growth marketing or paid acquisition.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Experience scaling paid programs with solid CAC/ CAC payback and ROI.
• Experience managing five-figure monthly advertising budgets.
• Strong understanding of CAC, LTV, CAC payback, conversion rate and ROI.
• Independent worker with interest in using AI tools to improve marketing outcomes.

Responsibilities

• Own paid acquisition performance: Manage, optimize, and scale campaigns across Google Ads and Meta Ads, while exploring LinkedIn and other potential channels.
• Drive customer acquisition: Increase monthly brand signups while maintaining efficient customer acquisition costs.
• Scale advertising budgets: Identify opportunities to increase spending on successful campaigns without sacrificing performance or profitability.
• Manage campaign execution: Own campaign setup, audience targeting, bidding strategies, keyword selection, retargeting, and performance tracking.
• Optimize conversion rates: Create, test, and improve landing pages, messaging, and calls to action to turn more visitors into customers.
• Experiment with new strategies: Continuously test advertising channels, creatives, audiences, and acquisition approaches.
• Analyze performance: Track key metrics, including signups, CAC, CAC payback, conversion rates, and revenue contribution.
• Collaborate across teams: Work with Growth, Product Marketing, and external partners to improve acquisition performance.
• Leverage AI tools: Use AI to accelerate campaign development, analysis, experimentation, and marketing workflows.

Skills

Performance marketing

Paid acquisition

Google Ads

Meta Ads

LinkedIn Ads

Analytics

A/B testing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Analytics tools

A/B testing tools

Job description

Self Money Care is seeking a growth-focused marketer to own paid acquisition and scale performance across Google Ads and Meta Ads from our Vancouver office. You will drive signups while controlling CAC and optimizing ROI through experimentation with new channels and AI-powered tools.

You will collaborate with Growth, Product Marketing, and external partners to accelerate results and contribute to broader growth initiatives in a flexible, results-driven environment.