Demand Generation Manager

Savvy Talent, LLC.; Vancouver; On-site; CAD 100,000 - 140,000; Full time

Benefits offered by this job

Competitive pay CAD 100k-140k

Annual performance reviews

3 weeks vacation

Paid holidays

Paid sick leave

Autonomy & Ownership

Growth potential

Job summary

Savvy Talent, LLC. is seeking a Demand Generation Manager to own top‑of‑funnel growth. You will scale paid acquisition across Meta, Google, LinkedIn and new channels, and you will be accountable for the number of new brand signups every month.

This is a hands-on individual contributor role for a marketer who thinks in unit economics, loves to test, and is excited about using AI to move faster. This is a Vancouver‑based role requiring you to work from the office 3 days a week, with the

Qualifications

• 5+ years of experience in growth/ Demand generation at a startup.
• Proven track record scaling paid acquisition on Meta and Google.
• Experience managing monthly paid media budgets in five-figure ranges.
• Experience testing new paid channels and deciding scaling.
• Strong understanding of CAC, CAC payback, and LTV.
• Hands-on in campaign setup, bidding, audiences, performance tracking.
• Experience running CRO experiments and improving landing pages.
• Hands-on contributor in fast-paced environments.
• Interest in AI tools to improve marketing work.
• Able to work from Vancouver office 3 days a week.

Responsibilities

• Scale paid acquisition across Meta, Google, LinkedIn, and other channels.
• Own monthly brand signup numbers by channel and seek growth across the funnel.
• Test, evaluate, and roll out new paid channels.
• Define campaign structure, bidding, audiences, and exclusions.
• Source and test ad copy and creative across channels.
• Build and test landing pages to maximize conversions.
• Run conversion experiments on key entry points.
• Maintain attribution and CAC payback reporting; find levers when needed.
• Turn top-performing insights into site and Product Marketing positioning.
• Manage agencies and freelancers to accelerate delivery.

Skills

Growth marketing

Demand generation

Paid acquisition

Meta & Google ads

Budget management

Channel testing

Unit economics

CRO & landing pages

AI in marketing

Agency collaboration

Tools

Marketing analytics tools

Data visualization tools

A/B testing platforms

SEO tools

Job description

As the Demand Generation Manager, you will be the owner of top-of-funnel growth. You will run and scale paid acquisition across Meta, Google, LinkedIn and new channels, and you will be accountable for the number of new brand signups every month. This is a hands-on individual contributor role for a marketer who thinks in unit economics, loves to test, and is excited about using AI to move faster.

Responsibilities

• Manage, improve, and scale established paid acquisition programs across Meta and Google, and expand into LinkedIn and other paid channels
• Own the monthly brand signup number, broken down by channel, and look for ways to grow it across the full top of the funnel
• Test, evaluate, and roll out new paid acquisition channels
• Define campaign structure, bidding strategy, keywords, and audience strategy, including retargeting, lookalikes, custom audiences, and exclusions
• Source and test a high volume of ad copy and creative across all paid channels
• Build new landing pages for your programs and run tests on design, layout, positioning, and calls to action to maximize conversion
• Run conversion experiments on the home page and other key entry points
• Maintain attribution and reporting that ties spend to signups, revenue, and CAC payback, and find new levers when a channel reaches its spending limit
• Turn top-performing ad and landing page insights into positioning recommendations for the website and Product Marketing
• Manage agencies and freelancers where they help you move faster

Requirements

• 5+ years of experience in growth marketing, performance marketing, or demand generation at a startup, with a focus on paid acquisition
• Proven track record scaling a paid acquisition program on Meta and Google
• Experience managing monthly paid media budgets in the five-figure range, ideally scaling spend over time
• Experience testing new paid channels and deciding when to scale or stop them
• Strong understanding of unit economics, including CAC, CAC payback, and LTV
• Hands-on experience with campaign setup, bidding, audience strategy, and platform performance tracking
• Experience running conversion rate optimization experiments and improving landing pages over time
• Comfortable working as a hands-on individual contributor in a fast-paced environment
• Strong interest in AI and in using AI tools to improve marketing work
• Able to work from the Vancouver office 3 days a week

Preferred Qualifications

• Experience in product-led growth companies, ideally a two-sided marketplace, B2B SaaS, or creator economy business
• Experience scaling a paid program from a small budget to a significantly larger one
• Experience with LinkedIn Ads
• Exposure to SEO, lifecycle marketing, content marketing, or marketing operations
• Experience with data visualization and marketing analytics tools
• Experience managing agencies or freelancers

• Competitive Pay: $100,000 - $140,000 CAD
• Annual Reviews: yearly performance and compensation reviews with opportunities for raises.
• Paid Time Off: 3 weeks of vacation to recharge.
• Paid Holidays: observe statutory holidays with pay.
• Paid Sick Leave: take care of yourself when you need it.
• Autonomy & Ownership: you'll have real control over your projects and the freedom to shape how things get done.
• Growth Potential: opportunity for career progression and financial growth.