Performance Marketing Manager

Savvy Talent; Vancouver; Híbrido; CAD 100.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive pay

Annual performance reviews

3 weeks vacation

Paid holidays

Paid sick leave

Autonomy & Ownership

Growth potential

Descripción de la vacante

Savvy Talent, LLC. is seeking an experienced Growth Marketing professional to own paid acquisition campaigns across Google Ads and Meta Ads, with responsibilities spanning from setup to optimization.

You will drive monthly signups and manage five-figure monthly budgets, while exploring new channels and AI-enabled strategies to improve results. You will report to growth leadership and have the opportunity to take ownership of paid acquisition and contribute to broader growth initiatives.

Formación

• 5+ years in performance or growth marketing or paid acquisition.
• Hands-on management of paid ads campaigns (Google, Meta).
• Proven track record scaling paid programs while maintaining efficiency.
• Experience managing five-figure monthly budgets.
• Strong understanding of CAC, LTV, CAC payback, conversion rates, and ROI.
• Experience building campaign structures, targeting, bidding, and tracking.
• Experience boosting landing page performance via CRO and experimentation.
• Strong analytical, problem-solving skills to translate data into actions.
• Capable of working independently and directing campaigns rather than just managing agencies.
• Interest in using AI tools to improve marketing efficiency.

Responsabilidades

• Own paid acquisition performance across Google Ads, Meta Ads, and exploration of other channels.
• Drive customer acquisition and maintain efficient CAC.
• Scale advertising budgets without harming profitability.
• Manage campaign setup, targeting, bidding strategies, keyword selection, retargeting, and tracking.
• Optimize landing pages and messaging to improve conversions.
• Experiment with new channels, creatives, audiences, and approaches.
• Analyze metrics: signups, CAC, CAC payback, CTR, revenue contribution.
• Collaborate with Growth, Product Marketing, and external partners to boost performance.
• Leverage AI tools to accelerate campaign development and workflows.

Conocimientos

Paid acquisition

Google Ads

Meta Ads

Campaign optimization

Analytics

A/B testing

Budget management

Herramientas

Google Ads

Meta Ads

LinkedIn Ads

Descripción del empleo

You'll be responsible for increasing new customer signups through paid acquisition, primarily across Google and Meta, while identifying opportunities to expand into additional channels.

This is an individual contributor role for someone who has successfully managed and scaled paid campaigns, understands the relationship between advertising spend and customer acquisition costs, and enjoys experimenting with new strategies to improve performance.

You’ll work closely with senior growth leadership and have the opportunity to take ownership of paid acquisition while contributing to broader growth initiatives.

Responsibilities

• Own paid acquisition performance: Manage, optimize, and scale campaigns across Google Ads and Meta Ads, while exploring LinkedIn and other potential acquisition channels
• Drive customer acquisition: Increase monthly brand signups while maintaining efficient customer acquisition costs
• Scale advertising budgets: Identify opportunities to increase spending on successful campaigns without sacrificing performance or profitability
• Manage campaign execution: Own campaign setup, audience targeting, bidding strategies, keyword selection, retargeting, and performance tracking
• Optimize conversion rates: Create, test, and improve landing pages, messaging, and calls to action to turn more visitors into customers
• Experiment with new strategies: Continuously test advertising channels, creatives, audiences, and acquisition approaches
• Analyze performance: Track key metrics, including signups, CAC, CAC payback, conversion rates, and revenue contribution
• Collaborate across teams: Work with Growth, Product Marketing, and external partners to improve acquisition performance
• Leverage AI tools: Use AI to accelerate campaign development, analysis, experimentation, and marketing workflows

Requirements

• Approximately 5+ years of experience in performance marketing, growth marketing, or paid acquisition
• Proven hands‑on experience managing and optimizing paid advertising campaigns, particularly Google Ads and Meta Ads
• Demonstrated success scaling paid acquisition programs while maintaining or improving acquisition efficiency
• Experience managing five‑figure monthly advertising budgets
• Strong understanding of CAC, LTV, CAC payback, conversion rates, and marketing ROI
• Experience developing and optimizing campaign structures, targeting strategies, bidding, and performance tracking
• Experience improving landing page performance through conversion rate optimization and experimentation
• Strong analytical and problem‑solving skills, with the ability to translate marketing data into actionable decisions
• Comfortable working independently and executing campaigns directly rather than solely managing teams or agencies
• Practical interest in using AI tools to improve marketing efficiency and results
• Ability to work from the Vancouver office three days per week

Preferred Qualifications

• Experience at a startup, B2B SaaS company, product‑led growth business, or online marketplace
• Experience building a paid acquisition program from scratch or significantly scaling an existing program
• Experience acquiring self‑serve users or customers for a digital product
• Experience with LinkedIn Ads or other emerging paid acquisition channels
• Familiarity with SEO, lifecycle marketing, content marketing, or marketing operations
• Experience with marketing analytics, attribution, and reporting tools
• Experience managing agencies or freelancers
• Familiarity with influencer marketing or the creator economy

Benefits

• Competitive Pay: $100,000 - $140,000 CAD
• Annual Reviews: yearly performance and compensation reviews with opportunities for raises
• Paid Time Off: 3 weeks of vacation to recharge
• Paid Holidays: observe statutory holidays with pay
• Paid Sick Leave: take care of yourself when you need it
• Autonomy & Ownership: you'll have real control over your projects and the freedom to shape how things get done
• Growth Potential: opportunity for career progression and financial growth