Director, Paid Media: AI-Powered Growth & Acquisition

Clarity; Vancouver; On-site; CAD 200,000 - 240,000; Full time

Benefits offered by this job

Stock options ownership

50 health & dental premiums covered

Downtown Vancouver HQ access

Commuter benefit ($20/day)

Job summary

Clarity in Vancouver, BC is seeking a Director, Paid Media to own and accelerate our paid acquisition program. We manage a multi‑channel spend up to $5M annually, driving CAC efficiency and scalable growth.

You will expand into new investor and issuer segments, partner with Sales & Private Capital Solutions, and push AI‑driven optimization with rigorous measurement to leadership. This is a fast‑growing fintech‑adjacent environment.

Qualifications

• 7+ years in paid media or performance marketing with hands-on platform experience.
• You've managed at least $1M/year in digital ad spend across Google, Meta, LinkedIn.
• In-depth attribution understanding with a testedIncrementality or MFM argument.
• Strong analytical skills with proactive data pulling and reporting.
• Passion for Clarity's mission and AI-driven approaches.
• Experience wiring AI into marketing activities.

Responsibilities

• Own paid media strategy and budget across Google, LinkedIn, and other programmatic channels.
• Maintain and expand marketing attribution for clear ROI visibility.
• Run a continuous testing program across creative, audience, and bidding to improve CAC.
• Partner with Sales & Private Capital Solutions to expand into new investor and issuer segments.
• Manage ad platforms directly while expanding leverage with AI, agencies and team members.
• Report on campaign performance, CAC, and pipeline contribution to leaders.
• Identify and pilot new channels and AI-driven tools to boost efficiency and reach.

Skills

Paid media

Google Ads

High ad spend

Attribution

Analytics

Mission-aligned

AI in marketing

Tools

Omni

Looker

PostHog

Job description

Clarity in Vancouver, BC is seeking a Director, Paid Media to own and accelerate our paid acquisition program. We manage a multi‑channel spend up to $5M annually, driving CAC efficiency and scalable growth.

You will expand into new investor and issuer segments, partner with Sales & Private Capital Solutions, and push AI‑driven optimization with rigorous measurement to leadership. This is a fast‑growing fintech‑adjacent environment.