Senior Paid Media Manager

HostPapa, Inc.; Canada; Remote; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first team

Competitive pay

Ownership of work

Professional development

Job summary

Managed.com—a remote-first, AI-enabled company—seeks a Senior Paid Media Manager to own paid media strategy and execution across its brands. You will manage six-figure budgets, lead testing, attribution, and reporting while partnering with content, SEO, and external agencies.

You will oversee campaigns across major platforms, refine audience targeting, and drive optimization using AI workflows and GA4/Tag Manager integration.

Qualifications

• 5+ years of paid media campaigns experience, including at least 2 years in a senior role.
• Hands-on experience managing annual advertising budgets of six figures or more.
• Expert knowledge of paid search, paid social, display and remarketing.
• Advanced analytical and attribution skills for optimizing conversion paths.
• Experience with AI workflows to streamline performance review and optimization.

Responsibilities

• Build and execute paid media strategies across Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, X Ads and other channels.
• Plan and optimize annual six-figure advertising budgets to meet business goals.
• Set campaign KPIs, monitor pacing and report results to leadership.
• Manage keyword research, bidding strategies, and campaign structures across audiences and devices.
• Develop and refine audience targeting using first-party and third-party data.
• Create and run A/B tests across ads, landing pages, and concepts.
• Analyze customer journeys and attribution to identify improvements.
• Collaborate with web development on GA4 and Google Tag Manager for conversion tracking.

Skills

Paid media management

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

X Ads

Budget management

A/B testing

Attribution analysis

GA4

Google Tag Manager

Tools

Google Tag Manager

WordPress

CRM systems

Job description

Position Summary:

At managed.com, we're a remote-first, global team. We're also AI-first, so finding practical ways to use AI is part of every role here.

As the Senior Paid Media Manager, you will own paid media strategy and hands-on execution across the Managed.com portfolio of brands. This senior individual contributor will manage budgets, campaigns, testing, attribution, and reporting to improve customer acquisition, brand awareness, and revenue growth while partnering with content, SEO, web development, marketing leadership, and external agencies.

What you’ll do:

• Build and execute paid media strategies across Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, X Ads, and other relevant channels
• Plan, allocate, and optimize annual six-figure advertising budgets across paid channels to meet business goals and improve return
• Set campaign KPIs, monitor pacing and performance, and report results and optimization recommendations to leadership
• Manage keyword research, competitive analysis, bid strategies, and campaign structures across audiences, regions, and devices
• Develop and refine audience targeting using first-party and third-party data
• Create and refine ad copy and creative, and run A/B tests across advertisements, landing pages, and campaign concepts
• Analyze customer journeys, conversion paths, and campaign attribution to identify and implement performance improvements
• Use the company’s internal AI-connected paid media system and other practical AI workflows to review performance, streamline work, and support optimization decisions
• Partner with web development to improve conversion tracking and landing-page performance, including work involving GA4 and Google Tag Manager
• Coordinate paid and organic search strategies with content and SEO partners
• Develop and maintain controls that reduce click-fraud risk
• Manage external agencies and vendors and share paid media best practices with the broader team
• Support other tasks or projects as assigned to meet team and business needs

About you:

• 5+ years of experience managing paid media campaigns, including at least 2 years in a senior role
• Demonstrated hands-on experience managing paid media platforms and personally managing annual advertising budgets of six figures or more; strategy-only or agency-oversight experience is not sufficient
• Expert knowledge of paid search, paid social, display, and remarketing, with the ability to translate business goals into effective campaigns
• Advanced analytical and attribution skills, including the ability to use customer-journey and campaign data to improve conversion paths and performance
• Ability to design and interpret A/B tests involving ad copy, creative, and landing pages
• Strong skill in writing and refining effective ad copy and creative that aligns with brand messaging
• Experience with marketing automation and CRM systems; experience with comparable platforms is acceptable
• Experience with, or a demonstrated interest in, using AI to streamline workflows, review performance, and support campaign optimization
• Careful project management, clear recommendations, and effective presentation of performance data to leadership
• A record of working independently, following through from idea to results, identifying performance or tracking issues proactively, and keeping remote partners aligned
• Availability to work with US Eastern Time or similar hours and provide sufficient overlap for collaboration with colleagues in North America and Europe when needed
• Experience with web hosting, SaaS, or similar B2B technology products is a plus.
• Additional assets include Google Ads or Meta Blueprint certification, experience with GA4 and Google Tag Manager, familiarity with WordPress or a comparable CMS, and experience working remotely.
• Communication skills and fluency in written and spoken English, with other languages considered an asset

What we offer:

• Remote-first work, with team members across many countries
• Competitive pay, benchmarked against the markets we hire in
• Room to grow, with real ownership of your work and support for professional development
• Flexibility in how and when you work, within the core hours your team needs
• Access to the AI tools you need to do your work, and the room to experiment with them

About us:

Managed.com is the company behind a family of specialist brands spanning business technology, infrastructure, and channel commerce. These include HostPapa, ColoCrossing, Hostopia, CloudBlue, and LogoMaker. Each brand serves its market through its own products and customer experience. Together, we are bringing those strengths closer to create more connected experiences and help businesses build, operate, and grow in the AI era.

Our culture is built on trust, respect, and doing work that matters to our customers. As our brands come together, there's real room to grow into new roles and new areas of the business.

Managed.com is an equal-opportunity employer. We value the range of backgrounds, perspectives, and experiences across our team, and we hire and promote based on skills and contribution.

We're committed to providing accommodations for people with disabilities at every stage of the hiring process. If you need an accommodation, let us know, and we'll work with you to meet your needs.

It is anticipated that this position will be performed outside of Ontario.