Head of Digital Marketing — AI-Driven Growth & Acquisition

Total Life, Inc.; Vancouver; Sur place; CAD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Performance bonus

Equity

Competitive compensation

Résumé du poste

Total Life, Inc. in Vancouver is seeking a Head of Digital Marketing to own paid acquisition end to end: strategy, creative, launch, optimization, and reporting.

You will manage budget and tools with real leadership authority, reporting into leadership and driving growth across platforms. You’ll build an AI-powered creative engine, design dashboards, and own the metrics that matter—cost per booked patient and patient lifetime value.

Qualifications

• Experience running paid campaigns across Meta, Google, and TikTok with measurable results.
• Strong data mindset: attribution, cohorts, funnel conversion, and storytelling with numbers.
• Daily use of AI tools for creative, copy, analysis, or automation; continuous experimentation.

Responsabilités

• Own paid and organic acquisition strategy across platforms.
• Lead full funnel from impression to booked appointment; optimize landing pages and intake flows.
• Develop an AI-powered creative engine to produce and test asset variations.
• Build dashboards and weekly reports tying spend to patient value and outcomes.
• Establish a rapid testing culture for audiences, offers, and pages; document results.

Connaissances

Paid media management

Analytics & attribution

AI marketing tools

Landing page optimization

Outils

GA4

Looker Studio

WordPress

HubSpot

GHL

Description du poste

Total Life, Inc. in Vancouver is seeking a Head of Digital Marketing to own paid acquisition end to end: strategy, creative, launch, optimization, and reporting.

You will manage budget and tools with real leadership authority, reporting into leadership and driving growth across platforms. You’ll build an AI-powered creative engine, design dashboards, and own the metrics that matter—cost per booked patient and patient lifetime value.