Account Representative II (Events - Canada)

SME; Markham; On-site; CAD 57,000 - 71,000; Full time

Job summary

SME Canada is seeking an Account Representative II to manage a portfolio of exhibitor accounts, promote new opportunities, and service clients in the Markham area. The role involves travel (25%–50%), meeting sales targets, preparing tailored proposals, and maintaining accurate records in CRM/Salesforce.

A Bachelor’s degree in Business or Marketing and 3+ years of sales experience are required. Candidates should be self-motivated, able to develop leads, and able to communicate value to decision

Qualifications

• Bachelor's degree in Business or Marketing or equivalent experience.
• 3+ years sales experience in manufacturing, events or tradeshow sales preferred.
• Prior phone sales, direct sales or customer service activities.
• Ability to identify, nurture and qualify leads to sales opportunities.
• Proficient in MS Office; strong written and verbal communication.

Responsibilities

• Promote and sell exhibitor accounts in assigned territory.
• Research and identify new prospect opportunities using tools.
• Identify key contacts within new accounts.
• Cross-sell events and up-sell products including sponsorships.
• Provide exceptional customer service to account base.
• Maintain CRM records and Salesforce usage.

Skills

Sales experience

Strategic thinking

Communication

Lead generation

Objection handling

Education

Bachelor's degree in Business or Marketing

Tools

Salesforce

CRM

MS Office

Job description

Brief Description

Responsible for the sale and management of a portfolio of products and services including tradeshows, events, media, sponsorship, and advertising. The Account Representative II will prospect new accounts and renew current accounts equally

MAJOR FUNCTIONS

• Promote and sell new and existing exhibitor accounts in assigned territory
• Research and identify new prospect opportunities using technology tools, social media, newsfeeds, and other methods.
• Research and identify key contacts within new accounts.
• Cross-sell accounts into additional SME events and up-sell accounts into additional products offerings including sponsorships.
• Provide exceptional customer service to account base.
• Maintain a complete electronic record of sales activity in company CRM system and Salesforce.
• Travel to prospect new customers and service existing customers (to include, but not limited to, SME and competitive events, and customer offices).
• Meet or exceed all sales metrics, as assigned (i.e., call volume, number of meetings, sales revenue, etc.)
• Prepare and present targeted customer proposals
• Prepare for and actively participate in weekly goal setting and goal achieving meetings
• Develop and maintain high level of product, industry, and client knowledge.
• Other duties as assigned.

Requirements

MINIMUM EDUCATION, SKILLS AND EXPERIENCE REQUIREMENTS

• Bachelor’s degree in Business, or Marketing required, or equivalent related professional experience.
• Three or more years sales experience with manufacturing, events or tradeshow organization sales preferred.
• Prior phone sales, direct sales or customer service activities required.
• Self-motivated, competitive, and highly driven to exceed set goals.
• Ability to think strategically to identify, generate, nurture and qualify leads to turn them into sales ready opportunities.
• Aptitude for overcoming objections and effectively communicating value proposition to key decision makers and influencers.
• Proficient in standard Microsoft Office programs including Outlook, Word, Excel and Power Point
• Effective written and verbal communication skills; strong organizational skills
• Experience in manufacturing preferred. Experience working in a fast paced, multi-tasking environment

KEY COMPETENCIES

Core competencies

• Communication and Collaboration
• Relationship Management
• Professionalism and Integrity
• Critical Thinking and Decision-Making
• Execution
• Initiative, Leadership, and Development

Job specific competencies

• Manufacturing industry and/or tradeshow knowledge
• Sales and consultative business development
• Employer Branding
• Customer service-oriented mindset
• Strategic planning
• Client relationship management
• Negotiation

WORKING CONDITIONS

• Normal office environment
• Primary office location: Markham, Ontario
• Regular, in-person attendance required
• Travel required (25% - 50%)
• Some exposure to hazards of forklift, trucks, fumes, etc. on-site

Summary

POSITION TITLE: Account Representative II

GROUP: SME Canada

SME is an Equal Opportunity Employer.

Applicants must live in Canada and legally be authorized to work there. Also, must be able to travel to/from the United States.

The salary range for this position is $57,200 - $71,000 per year, based on experience and qualifications. Offers typically fall within this range based on individual qualifications and budget availability. Certain positions may also be eligible for bonus/incentive compensation, subject to role and company policies.