Senior Marketing Analytics and Performance Analyst

Jobtailor

São Paulo

Presencial

BRL 89 000 - 134 000

Tempo integral

Há 4 dias

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Resumo da oferta

Jobtailor seeks a data-driven analyst to monitor weekly KPIs for brands, categories, products, and channels, consolidating results for senior leadership and serving as the data SME for Trade Marketing and Product teams. You will develop reports and executive presentations, identify trends and risks, influence decisions with clear insights, and support governance of brand discount levels.

Collaboration with Marketing, Sales, Supply Chain, and Finance will optimize campaigns and inventory in São

Qualificações

Advanced Excel skills.
Ability to create executive-ready PowerPoint presentations.
Strong knowledge of Power BI and data visualization.
Experience analyzing sales, inventory, margins, and discounts.
Familiarity with retail and consumer goods performance indicators.

Responsabilidades

Monitor weekly KPIs for brands, categories, products, and channels and consolidate insights.
Act as data SME for Trade Marketing and Product teams to support decision-making.
Develop reports and executive presentations translating data into actionable insights.
Identify trends, opportunities, risks and drivers; propose recommendations.
Govern brand discount levels and assess promotional impact.
Analyze campaigns, launches, and promotions and share learnings with teams.
Monitor Outlet channel performance: sales, inventory, margin, and growth opportunities.
Support action plans to reduce slow-moving inventory and E&O.
Collaborate with Marketing, Sales, Supply Chain, and Finance.

Conhecimentos

Advanced Excel

PowerPoint

Power BI

Sales & Inventory Analysis

Retail Performance Indicators

Ferramentas

Power BI

Excel

PowerPoint

Descrição da oferta de emprego

Monitor key performance indicators for brands, categories, product lines, products, and channels on a weekly basis, consolidating results and insights for presentation to senior leadership
Serve as the data subject-matter expert for the Trade Marketing and Product teams, supporting decision-making and the development of business strategies
Develop reports and executive presentations, translating complex data into clear, objective, and actionable insights
Identify trends, opportunities, risks, and key performance drivers, proposing recommendations for the business
Ensure governance of brand discount levels by monitoring their evolution and the impact of promotional strategies
Analyze the performance of campaigns, launches, and promotional initiatives, co-developing learnings and recommendations with the teams responsible
Monitor Outlet channel performance, focusing on sales, inventory, margin, discounts, and growth opportunities
Monitor slow-moving inventory and E&O products, supporting action plans to accelerate sell-out and reduce inventory levels
Work closely and collaboratively with Marketing, Sales (physical and digital channels), Supply Chain, and Finance

Requirements

Advanced knowledge of Excel
Proficiency in PowerPoint, with experience creating executive presentations
Knowledge of tools such as Power BI
Familiarity with commercial and retail performance indicators
Experience analyzing sales, inventory, margin, discounts, and promotional initiatives
Experience in the retail, beauty, or consumer goods sectors will be considered an advantage

Core Competencies

Demonstrates advanced analytical capabilities in monitoring key performance indicators and translating complex data into actionable insights. Proficient in developing executive presentations and collaborating across marketing, sales, supply chain, and finance to drive business strategies.

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