Senior Marketing Analyst, Analytics & Performance

Jobtailor

Caxias do Sul

Presencial

BRL 90 000 - 120 000

Tempo integral

Há 3 dias

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Resumo da oferta

Jobtailor is seeking an analytics-focused marketing professional in Brazil to monitor investments and returns, build dashboards, and guide decision-making across Marketing, CRM, and Sales. You will evaluate campaigns, integrate data from CRM and BI tools, and identify optimization opportunities to improve ROI and channel efficiency.

The role emphasizes data-driven decision-making, strong communication with technical and non-technical teams, and autonomy to influence strategic choices through

Qualificações

Postgraduate studies in Marketing, Strategic Service Management, or related fields.
Certification in and/or knowledge of marketing tools.
Experience in Marketing, CRM, Analytics, BI, or related areas, with a strong focus on data.
Experience with Python for data analysis and analytical automation.
Knowledge of SQL for data extraction, processing, and analysis.
Experience with Power BI for creating dashboards and business metrics.
Knowledge of GA4, Google Ads, Meta Ads, conversion funnels, attribution, and ROAS.
Experience with CRM platforms, especially Salesforce, is a plus.
Knowledge of applied statistics, A/B testing, and hypothesis testing is a plus.
Experience working in companies with a strong data-driven culture is a plus.
Experience working with large data volumes and integrated databases is a plus.
Strong analytical and critical-thinking skills, with a strategic business perspective.
Curiosity and initiative to explore data and propose continuous improvements.
Data-driven decision-making mindset.
Strong communication skills for collaborating with technical and non-technical teams.
Autonomy, accountability, and a focus on business impact.
Ability to influence strategic decisions through data and analysis.

Responsabilidades

Monitor and analyze marketing investments and their respective returns.
Build performance, conversion, and profitability metrics.
Develop dashboards and executive analyses to support decision-making.
Evaluate the performance of campaigns, events, trade shows, and other demand-generation initiatives.
Integrate information from CRM systems, media platforms, BI tools, and sales systems.
Identify bottlenecks and opportunities for improvement in the conversion funnel.
Support the definition of goals and metrics for the Marketing, CRM, and Sales teams.
Develop ROI, ROAS, CAC, and channel-efficiency analyses.
Produce analyses that guide the prioritization of investments and growth initiatives.

Conhecimentos

Data Analysis

Marketing Metrics

Conversion Funnel Optimization

Applied Statistics

A/B Testing

Hypothesis Testing

Performance Evaluation

Analytical Automation

Data Processing

Business Intelligence

Formação académica

Postgraduate studies in Marketing or related fields

Ferramentas

Power BI

CRM Systems

GA4 (Google Analytics 4)

Google Ads

Meta Ads

Descrição da oferta de emprego

Monitor and analyze marketing investments and their respective returns
Build performance, conversion, and profitability metrics
Develop dashboards and executive analyses to support decision-making
Evaluate the performance of campaigns, events, trade shows, and other demand-generation initiatives
Integrate information from CRM systems, media platforms, BI tools, and sales systems
Identify bottlenecks and opportunities for improvement in the conversion funnel
Support the definition of goals and metrics for the Marketing, CRM, and Sales teams
Develop ROI, ROAS, CAC, and channel-efficiency analyses
Produce analyses that guide the prioritization of investments and growth initiatives

Requirements

Pursuing or completed postgraduate studies in Marketing, Strategic Service Management, or related fields
Certification in and/or knowledge of marketing tools
Experience in Marketing, CRM, Analytics, BI, or related areas, with a strong focus on data
Experience with Python for data analysis and analytical automation
Knowledge of SQL for data extraction, processing, and analysis
Experience with Power BI for creating dashboards and business metrics
Knowledge of GA4, Google Ads, Meta Ads, conversion funnels, attribution, and ROAS
Experience with CRM platforms, especially Salesforce, is a plus
Knowledge of applied statistics, A/B testing, and hypothesis testing is a plus
Experience working in companies with a strong data-driven culture is a plus
Experience working with large data volumes and integrated databases is a plus
Strong analytical and critical-thinking skills, with a strategic business perspective
Curiosity and initiative to explore data and propose continuous improvements
Data-driven decision-making mindset
Strong communication skills for collaborating with technical and non-technical teams
Autonomy, accountability, and a focus on business impact
Ability to influence strategic decisions through data and analysis

Core Competencies

Demonstrates expertise in data analysis and marketing performance metrics, utilizing tools such as Python and Power BI to drive strategic decision-making. Proficient in evaluating marketing investments and optimizing conversion funnels through data-driven insights.

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