Mid-Level BI and Marketing Analytics Analyst

Jobtailor; São Paulo; Presencial; BRL 180 000 - 240 000; Tempo integral

Resumo da oferta

Jobtailor in São Paulo, Brazil, is seeking a Senior BI Analytics professional to build and enhance Power BI dashboards tracking growth, marketing, and engagement metrics. You will transform complex data into clear, actionable insights and partner with Data, IT, Product, and Growth teams to drive performance.

You will leverage SQL, Databricks, GA4, GTM, and CRM platforms to support campaigns, attribution, and measurement.

Qualificações

• Experience in Business Intelligence/Analytics.
• Power BI expertise including data modeling and dashboard development.
• Proficiency in SQL for data extraction, transformation, and analysis.
• Experience with Databricks for exploring and manipulating large data volumes.
• Experience with GA4 and GTM.
• Knowledge of digital media platforms (Google Ads, Meta Ads, LinkedIn Ads).
• CRM tools and platforms experience.
• Analytical ability to identify trends, opportunities, and root causes.
• Strong organizational skills and attention to detail.
• Excellent communication and cross-functional collaboration.
• Preferred: Growth Marketing experience.
• Preferred: Education or Healthcare sector experience.
• Preferred: Python for data analysis, automation, and manipulation.
• Preferred: Marketing Mix Modeling (MMM) or advanced attribution methods.
• Preferred: process and reporting automation.
• Preferred: experimentation and performance measurement.
• Preferred: applied statistics and user behavior analysis.
• Preferred: CRM tools such as Salesforce, Blip, HubSpot, Braze.

Responsabilidades

• Build, maintain, and enhance executive and operational Power BI dashboards for growth metrics.
• Develop recurring analyses and ad hoc studies to support strategic decisions.
• Monitor acquisition, engagement, retention, conversion, and monetization metrics.
• Ensure data quality, consistency, and reliability used by the team.
• Turn complex data into clear, actionable insights.
• Consolidate and analyze data from media, CRM, Analytics, and other sources.
• Support measurement of campaigns and Growth initiatives.
• Analyze performance of acquisition and relationship channels.
• Support development of efficiency and performance metrics.
• Identify optimization opportunities based on data analysis.
• Participate in strategic Analytics projects focused on Growth and Performance.
• Support data quality improvement initiatives.
• Organize, standardize, and govern UTMs, events, and measurement parameters.
• Contribute to restructuring of Marketing tracking models and data architecture.
• Support analyses related to marketing attribution and journeys
• Build and evolve datasets, documentation, and processes for analytical scalability.
• Collaborate with Data, IT, Product, and Growth to optimize performance metrics.

Conhecimentos

Power BI

SQL

Databricks

GA4

GTM

CRM tools

Data modeling

Data quality

Analytics

Python

MMM

Marketing attribution

Process automation

Testing

Statistics

User behavior analysis

Ferramentas

Power BI

SQL

Databricks

GA4

GTM

Salesforce

HubSpot

Braze

Descrição da oferta de emprego

• Build, enhance, and maintain executive and operational Power BI dashboards to track key business, marketing, and growth metrics
• Develop recurring analyses and ad hoc studies to support strategic decision-making
• Monitor acquisition, engagement, retention, conversion, and monetization metrics
• Ensure the quality, consistency, and reliability of the data used by the team
• Turn complex data into clear, actionable, results-oriented insights
• Consolidate and analyze data from media, CRM, Analytics, and other marketing platforms and sources
• Support the measurement of campaigns and Growth initiatives
• Analyze the performance of acquisition and relationship channels
• Support the development and evolution of efficiency and performance metrics
• Identify optimization opportunities based on evidence and data analysis
• Actively participate in strategic Analytics projects focused on Growth and Performance
• Support data quality improvement initiatives
• Organize, standardize, and govern UTMs, events, and measurement parameters
• Contribute to projects involving the restructuring of Marketing tracking models and data architecture
• Support analyses related to marketing attribution and acquisition, engagement, and retention journeys
• Participate in building and evolving datasets, documentation, and processes that promote analytical scalability
• Work closely with Data, IT, Product, and Growth teams to support performance optimization initiatives and the evolution of business metrics

Requirements

• Previous experience in Business Intelligence, Analytics, or related fields
• Knowledge of and experience with Power BI, including data modeling and dashboard development
• Proficiency in SQL for data extraction, transformation, and analysis
• Experience with Databricks for exploring and manipulating large volumes of data
• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Knowledge of digital media platforms, such as Google Ads, Meta Ads, LinkedIn Ads, or similar tools
• Experience with CRM tools and platforms
• Analytical ability to identify trends, opportunities, and root causes
• Organized, with strong priority-management skills and attention to detail
• Excellent communication and relationship‑building skills with cross‑functional teams
• Ability to translate data into business recommendations
• Preferred: experience in Growth Marketing
• Preferred: experience in the Education or Healthcare sectors
• Preferred: knowledge of Python for data analysis, automation, and manipulation
• Preferred: experience with Marketing Mix Modeling (MMM) or other advanced measurement and attribution methodologies
• Preferred: knowledge of process and reporting automation
• Preferred: experience with testing, experimentation, and performance measurement
• Preferred: knowledge of applied statistics and user behavior analysis
• Preferred: experience with CRM tools such as Salesforce, Blip, HubSpot, or Braze

Core Competencies

Demonstrates expertise in Business Intelligence and Analytics, with a strong focus on Power BI dashboard development, SQL data manipulation, and strategic data analysis to drive business growth. Proficient in collaborating with cross‑functional teams to translate complex data into actionable insights and optimize performance metrics.

Highest-signal resume keywords

• Power BI Dashboard Development
• SQL Data Extraction and Analysis
• Google Analytics 4 (GA4)
• Databricks Data Manipulation
• Growth Marketing Experience

ATS Optimization Keywords

Hard Skills

• Business Intelligence
• Data Analysis
• Data Modeling
• Marketing Attribution
• Performance Measurement
• Applied Statistics
• User Behavior Analysis
• Process Automation
• Testing and Experimentation
• Marketing Mix Modeling (MMM)

Soft Skills

• Attention to Detail
• Priority Management
• Communication Skills
• Relationship Building
• Analytical Ability

Industry Keywords

• Growth Marketing
• Education Sector
• Healthcare Sector
• Digital Media Platforms
• Data Quality Improvement

Tools & Technologies

• Power BI
• SQL
• Databricks
• Google Tag Manager (GTM)
• CRM Tools
• Google Ads
• Meta Ads
• LinkedIn Ads
• Salesforce
• HubSpot