Mid-Level Trade Marketing Analyst

Jobtailor; Rio de Janeiro; Presencial; BRL 120 000 - 190 000; Tempo integral

Resumo da oferta

Jobtailor in Rio de Janeiro, Brazil, is seeking a Trade Marketing specialist to develop and execute Sell-Out strategies for Reserva Mini and Reserva Go, plan calendars, and drive campaigns that increase store traffic and conversions.

You will collaborate with cross-functional teams and manage budgets while optimizing in-store experiences and materials for multiple brands. This role demands a hands-on, proactive, results-driven professional with strong analytical skills.

Qualificações

• Experience in Trade Marketing, Trade Sell-Out, Retail Marketing, or related areas.
• Experience in retail, preferably in fashion, lifestyle, children’s, footwear, or consumer goods.
• Experience developing and implementing point-of-sale campaigns.
• Knowledge of commercial KPIs and sales analysis.
• Experience working with suppliers, producing materials, and monitoring budgets.
• Strong PowerPoint presentation-building skills
• Intermediate Excel proficiency.

Responsabilidades

• Develop and execute Trade Sell-Out strategies for Reserva Mini and Reserva Go.
• Plan and execute the brands’ Trade Sell-Out calendar.
• Develop commercial and experiential initiatives to drive sales, store traffic, and conversion.
• Create strategies for collection launches, seasonal dates, campaigns, and priority products.
• Plan activations, experiences, gifts, point-of-sale materials, and incentive mechanics.
• Collaborate with Marketing, Sales, Planning, CRM, Visual Merchandising, Franchise, and Operations teams.
• Support stores in implementing initiatives.
• Prepare briefs and oversee suppliers, production, and delivery of materials.
• Ensure excellence in point-of-sale execution.
• Monitor sales and campaign performance indicators, generating analyses and insights.

Conhecimentos

Commercial mindset

Hands-on profile

Strong organization

Proactivity

Analytical skills

Strong communication

Sense of urgency

In-store consumer experience

Ferramentas

PowerPoint

Excel

Descrição da oferta de emprego

Develop and execute Trade Sell-Out strategies for Reserva Mini and Reserva Go
Plan and execute the brands’ Trade Sell-Out calendar
Develop commercial and experiential initiatives to drive sales, store traffic, and conversion
Create strategies for collection launches, seasonal dates, commercial campaigns, and priority products
Plan activations, experiences, gifts, point-of-sale materials, and incentive mechanics
Adapt strategies to the specific characteristics of each brand and audience
Collaborate with Marketing, Sales, Planning, CRM, Visual Merchandising, Franchise, and Operations teams
Support company-owned and franchised stores in implementing initiatives
Prepare briefs and oversee suppliers, production, and delivery of materials
Ensure excellence in point-of-sale execution
Monitor sales and campaign performance indicators, generating analyses and insights
Identify commercial opportunities based on store results and consumer behavior
Create presentations, communications materials, brand books, and supporting content for channels
Manage timelines, budgets, and investment for initiatives
Monitor the market, competitors, and retail trends, bringing references and opportunities to the brands

Requirements

• Commercial mindset, understanding that Trade Marketing initiatives must have clear business objectives
• Hands-on profile capable of managing projects end to end
• Strong organization and prioritization skills to manage multiple campaigns, stores, brands, and suppliers
• Business-oriented creativity, considering budget, deadlines, operations, and return on investment
• Proactivity and autonomy
• Analytical skills to monitor sales, KPIs, and results
• Strong communication and relationship-building skills with internal teams, stores, franchisees, and suppliers
• Sense of urgency
• Focus on the in-store consumer experience
• Flexibility to work with two brands, audiences, and different needs
• Previous experience in Trade Marketing, Trade Sell-Out, Retail Marketing, or related areas
• Experience in retail, preferably in fashion, lifestyle, children’s, footwear, or consumer goods
• Experience developing and implementing point-of-sale campaigns
• Knowledge of commercial KPIs and sales analysis
• Experience working with suppliers, producing materials, and monitoring budgets
• Strong PowerPoint presentation-building skills
• Intermediate Excel proficiency
• Franchise experience is a plus
• Experience with customer delight initiatives and brand experiences is a plus
• Knowledge of the children’s market or experience with family-oriented brands is a plus
• Experience with footwear and accessories is a plus
• Experience in dynamic, high-volume retail environments with numerous campaigns is a plus
• A profile attuned to trends, consumer behavior, and new retail experiences is a plus

Core Competencies

Demonstrates expertise in developing and executing Trade Sell-Out strategies, managing projects end to end, and analyzing sales performance indicators. Proficient in creating impactful presentations and collaborating with cross-functional teams to enhance the in-store consumer experience.

Highest-signal resume keywords

• Trade Marketing Experience
• Sales Analysis
• Project Management
• Point-of-Sale Campaign Development
• Strong Communication Skills

Hard Skills

• Sales Analysis
• Project Management
• Point-of-Sale Campaign Development
• Budget Monitoring
• KPI Monitoring
• PowerPoint Presentation Building
• Excel Proficiency
• Trade Sell-Out Strategy Development
• Commercial KPI Knowledge
• Retail Marketing

Soft Skills

• Strong Organization Skills
• Proactivity
• Creativity
• Relationship-Building Skills
• Sense of Urgency

Industry Keywords

• Retail Marketing
• Consumer Goods
• Fashion
• Lifestyle
• Children's Market
• Franchise Experience
• High-Volume Retail
• Consumer Behavior
• Brand Experiences
• Store Traffic