Growth Manager

WEEM; Brasil; Remote; BRL 541,000 - 973,000; Full time

Job summary

WEEM is seeking a senior marketing leader to translate business priorities into a growth strategy across acquisition, conversion, and retention. You will own the marketing roadmap, guide budgets, and lead both internal teams and external partners.

You will drive paid media, especially Meta, optimize creative and landing pages, connect acquisition with lifecycle marketing, and establish reliable reporting to steer investments.

Qualifications

• 5+ years in marketing with leadership responsibility for growth strategy, budgets, and teams.
• Proven success scaling consumer businesses with measurable revenue and profitability.
• Deep hands-on knowledge of media buying and Meta Ads Manager.
• Strong commercial judgment on attribution, unit economics, and investments.
• Experience translating customer research and performance data into growth experiments.

Responsibilities

• Lead the marketing function and translate priorities into a clear growth strategy across acquisition, conversion, and retention.
• Own marketing budgets and channel allocation, balancing growth with CAC and profitability.
• Drive paid media strategy with emphasis on Meta; test and develop additional channels.
• Guide messaging, creative testing, offers, and landing page optimization.
• Improve lifecycle marketing to boost repeat purchases and customer value.
• Set expectations, develop talent, and hold agencies and partners accountable.
• Establish reliable reporting and turn results into actionable investment decisions.

Skills

Growth strategy

Budget management

Team leadership

Media buying

Performance marketing

Analytics & reporting

English proficiency

Tools

Meta Ads Manager

GA4

GTM

CRM

Marketing automation

Job description

Remote · Full-time · U.S. Eastern Time working hours

LATAM countries

About the role:

Lead the marketing function, translating business priorities into a clear growth strategy across acquisition, conversion, and retention. Set direction, guide investment decisions, and build accountability for results across internal teams and external partners.

What you'll own

• Growth strategy: Define the marketing roadmap, prioritize opportunities, and align targets with leadership.
• Investment and performance: Own marketing budgets and channel allocation, balancing growth with acquisition costs, customer lifetime value, and profitability.
• Customer acquisition: Lead paid media strategy, with deep expertise in Meta, while testing and developing additional channels.
• Creative and conversion: Guide messaging, creative testing, offers, and landing page optimization to strengthen performance and brand consistency.
• Retention: Connect acquisition with lifecycle marketing to improve repeat purchase, subscription retention, and customer value.
• Team leadership: Set clear expectations, develop talent, and hold agencies and partners accountable for execution and outcomes.
• Business insight: Establish reliable reporting and turn results into clear recommendations on where to invest, improve, or stop.

What you bring:

• 5+ years in marketing, including leadership responsibility for growth strategy, budgets, and teams.
• Demonstrated success scaling consumer businesses, supported by measurable revenue and profitability outcomes.
• Deep, hands-on knowledge of media buying and Meta Ads Manager.
• Strong commercial judgment, including an understanding of attribution limitations, unit economics, and investment tradeoffs.
• Experience translating customer research and performance data into effective creative and growth experiments.
• A leadership style grounded in clarity, sound judgment, collaboration, and accountability.
• Experience designing and implemeting tracking systems, with GTM, GA4, CRM, lifecycle platforms, and marketing automation.
• Professional proficiency in English.

Nice to have

• Experience in DTC, consumer goods, wellness, or subscription businesses.
• Experience in telehealth, Medicare-related businesses, or other regulated consumer markets.