Performance Marketing Analyst — LATAM

Martin Luz; São Paulo; On-site; BRL 150,000 - 230,000; Full time

Job summary

Martin Luz is seeking a detail-oriented Performance Marketing Analyst to support its LATAM growth marketing team across Brazil, Mexico and Spanish-speaking LATAM markets to drive SMB acquisition and product adoption.

You will partner with the Growth Marketing Manager to optimize campaigns, analyze results, and contribute to strategic planning and timely deliveries in a fast-paced environment.

Qualifications

• 5+ years in performance/digital marketing.
• Experience managing paid media campaigns.
• Strong data analysis and reporting skills.
• Fluent in English and Portuguese.
• Proficient in Excel/Google Sheets.
• Familiarity with LATAM markets is a plus.

Responsibilities

• Support the execution and optimization of paid digital media campaigns.
• Monitor campaign performance daily and flag issues.
• Maintain performance dashboards and reports with clear insights.
• Analyze data to evaluate campaign effectiveness and ROI.
• Support A/B testing strategies and creative assessments.
• Assist with budget tracking and allocation recommendations.
• Collaborate with cross-functional teams to align on campaign goals.
• Follow up on important date deliveries.
• Assist post-campaign wrap-up reports with learnings and recommendations.

Skills

Paid media

Data analysis

Excel/Sheets

Campaign optimization

EN/PT fluency

Tools

Meta Ads Manager

Google Ads

Job description

About the Role

We're looking for a detail-oriented Performance Marketing Analyst to support our LATAM growth marketing team. This person will help drive data-informed media campaigns across key markets (Brazil, Mexico, Spanish-speaking LATAM), with a focus on small and medium businesses acquisition and product adoption. You'll work closely with the Growth Marketing Manager to optimize campaign performance, analyze results, support strategic planning and follow up on important deliveries.

Responsibilities

• Support the execution and optimization of paid digital media campaigns across different platforms and channels;
• Monitor campaign performance daily, flagging issues and identifying optimization opportunities;
• Assist and maintain performance dashboards and reports with clear, actionable insights;
• Conduct data analysis to evaluate campaign effectiveness, audience behavior, and channel ROI;
• Support A/B testing strategies and creative performance assessments;
• Assist with budget tracking, pacing, and allocation recommendations;
• Collaborate with cross-functional teams (creative, product marketing, analytics) to align on campaign goals;
• Follow up on important date deliveries;
• Assist post-campaign wrap-up reports with learnings and recommendations.

Requirements

• 5+ years of experience in performance/digital marketing, preferably in a tech or platform environment;
• Proven hands-on experience managing paid media campaigns (Meta Ads Manager, Google Ads, or similar platforms);
• Strong data analysis skills — comfortable working with large datasets, pivoting data, and deriving insights;
• Proficiency in Excel/Google Sheets (pivot tables, formulas, data visualization);
• High attention to detail — ability to QA campaigns, catch discrepancies, and maintain accuracy in reporting;
• Fluent in English and Portuguese (written and spoken);
• Familiarity with marketing KPIs: CPA, ROAS, CTR, conversion rates, LTV;
• Strong organizational skills and ability to manage multiple projects simultaneously.

Preferred Qualifications

• Experience with LATAM markets (Brazil and/or Mexico preferred);
• Familiarity with messaging-based advertising ;
• Experience supporting scaled marketing campaigns.

Key Competencies

• Analytical mindset with a bias for data-driven decision making;
• Proactive communicator who raises issues early;
• Comfortable working in a fast-paced, ambiguous environment;
• Detail-obsessed — nothing slips through the cracks.