Senior Media Buyer

Stealth Manager - White Label Agency; Brasil; Remote; BRL 180,000 - 300,000; Full time

Job summary

Stealth Manager - White Label Agency is seeking a Senior Media Buyer to lead paid acquisition across Meta, Google, and TikTok for telehealth brands. The role is remote and full-time, requiring Brazil-based candidates with strong English skills and proven $100K+ monthly ad spend management.

You will own strategy, budgeting, tracking, and optimization, collaborating with creative teams to drive scalable growth and improve ROAS across full-funnel campaigns.

Qualifications

• Candidates must be currently located in Brazil.
• Fluent or advanced English communication skills.
• Proven experience managing $100K+ in monthly advertising spend, with measurable results.
• Advanced hands-on knowledge of Meta Ads Manager, Google Ads, and TikTok Ads Manager.
• Previous experience advertising telehealth services or prescription-related products.
• Strong understanding of direct response marketing and customer acquisition strategies.
• Experience developing ad copy, creative concepts, hooks, and video scripts.
• Strong technical knowledge of conversion tracking, including CAPI, server-side events, and UTMs.
• Solid understanding of attribution, performance analytics, and subscription business models.
• Advanced spreadsheet skills and experience with performance reporting.

Responsibilities

• Develop, launch, and optimize paid campaigns across Meta, Google, and TikTok.
• Manage and allocate advertising budgets based on performance and profitability.
• Monitor and optimize CAC, CPA, ROAS, and LTV.
• Build and manage full-funnel strategies, including prospecting, retargeting, and audience testing.
• Identify scaling opportunities and continuously improve campaign performance.
• Develop compelling ad copy, hooks, and video scripts focused on conversion.
• Coordinate with designers, video editors, and UGC creators to produce high-performing creatives.
• Lead ongoing creative testing and refresh campaigns to prevent ad fatigue.
• Collaborate on landing page and funnel optimization to improve conversion rates.
• Set up, maintain, and troubleshoot tracking across Meta, Google, and TikTok; UTMs.
• Use attribution platforms and deliver regular performance reports with actionable recommendations.
• Ensure campaigns comply with telehealth and prescription advertising policies.
• Maintain account health and manage ad rejections, appeals, and recoveries.
• Protect patient privacy in conversion data.

Skills

Meta Ads Manager

Google Ads

TikTok Ads

CAPI tracking

Server-side events

UTMs

ROAS optimization

Budget management

Conversion optimization

English fluency

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

HYROS

Triple Whale

Everflow

Job description

Senior Media Buyer (Paid Social & Search)

Remote | Full-time

About the Role

We are looking for an experienced Senior Media Buyer to lead paid acquisition across Meta Ads, Google Ads, and TikTok Ads, driving profitable customer acquisition and scalable growth for our telehealth brands.

Our business operates in the U.S. telehealth market, offering digital healthcare solutions across men's health, women's hormone therapy, weight management (GLP-1), and wakefulness and focus.

This is a hands-on role for a performance-driven professional who understands direct response marketing, subscription-based business models, creative testing, and the technical side of paid media.

You will own the entire paid acquisition process, from campaign strategy and budget allocation to tracking, optimization, compliance, and performance reporting.

Key Responsibilities

• Develop, launch, and optimize paid campaigns across Meta, Google, and TikTok.
• Manage and allocate advertising budgets based on performance and profitability.
• Monitor and optimize key metrics, including CAC, CPA, ROAS, and LTV.
• Build and manage full-funnel strategies, including prospecting, retargeting, and audience testing.
• Identify scaling opportunities and continuously improve campaign performance.
• Develop compelling ad copy, hooks, and video scripts focused on conversion.
• Coordinate with designers, video editors, and UGC creators to produce high-performing creatives.
• Lead ongoing creative testing and refresh campaigns to prevent ad fatigue.
• Collaborate on landing page and funnel optimization to improve conversion rates.

Tracking & Analytics

• Set up, maintain, and troubleshoot Meta Conversions API (CAPI), Google Ads conversion tracking, TikTok Events API, and UTMs.
• Implement and manage server-side tracking and offline conversions.
• Use attribution platforms such as Triple Whale, HYROS, Everflow, or similar tools.
• Analyze funnel performance and identify conversion bottlenecks.
• Deliver regular performance reports with actionable recommendations.

Compliance & Account Management

• Ensure advertising campaigns comply with Meta, Google, and TikTok policies for telehealth and prescription-related products.
• Work within LegitScript certification requirements.
• Maintain advertising account health and handle ad rejections, appeals, and account recovery.
• Ensure patient privacy and appropriate handling of conversion data.

Requirements

• Candidates must be currently located in Brazil.
• Fluent or advanced English communication skills.
• Proven experience managing $100K+ in monthly advertising spend, with measurable results and performance metrics.
• Advanced hands-on knowledge of Meta Ads Manager, Google Ads, and TikTok Ads Manager.
• Previous experience advertising telehealth services or prescription-related products, such as ED treatments, weight management/GLP-1, or hormone therapy.
• Strong understanding of direct response marketing and customer acquisition strategies.
• Experience developing ad copy, creative concepts, hooks, and video scripts.
• Strong technical knowledge of conversion tracking, including CAPI, server-side events, and UTMs.
• Solid understanding of attribution, performance analytics, and subscription business models.
• Advanced spreadsheet skills and experience with performance reporting.

Nice to Have

• Experience with YouTube Ads, Microsoft Ads, native advertising (Taboola, Outbrain), or programmatic campaigns.
• Previous in-house experience at a DTC subscription or telehealth company.
• Experience with landing page development and Conversion Rate Optimization (CRO).
• Experience using AI tools to create advertising videos, including AI avatars, voiceovers, and video generation.
• Previous experience mentoring junior media buyers or managing freelancers.