Customer Relationship Management Specialist

Pentasia; São Paulo; Presencial; BRL 60 000 - 90 000; Tempo integral

Resumo da oferta

Pentasia is seeking an experienced CRM Specialist to support CRM strategy, lifecycle marketing, and customer engagement for the Brazilian market. You will execute campaigns across Email, Push, SMS, WhatsApp, and in-app messaging, focusing on onboarding, retention, and VIP programs.

You will collaborate with Product, Operations, VIP, Risk, Data, UX, and Compliance teams to ensure compliant, data-driven strategies that maximize LTV in a regulated market.

Qualificações

• 2+ years of experience in CRM, retention, lifecycle marketing, or a similar role.
• Hands-on experience with Email, Push Notifications, SMS, WhatsApp, and/or In-app Messaging.
• Experience with customer segmentation, campaign execution, and automated journeys.
• Strong analytical skills and ability to work with CRM performance data.
• Experience with onboarding, first deposit, first bet, retention, reactivation, or VIP campaigns.
• Good organizational and project management skills.
• Professional English communication skills.

Responsabilidades

• Execute CRM campaigns across the customer lifecycle, from onboarding to retention and reactivation.
• Plan and manage CRM calendars, campaigns, segmentation, and personalized communications.
• Build and optimize automated customer journeys and trigger-based campaigns.
• Manage campaigns across Email, Push Notifications, SMS, WhatsApp, and In-app Messaging.
• Support strategies focused on retention, reactivation, engagement, and customer lifetime value (LTV).
• Monitor campaign performance and identify opportunities for optimization.
• Conduct A/B testing and implement improvements based on campaign results.
• Work closely with Product, Operations, VIP, Risk, Data, UX, and Compliance teams.
• Ensure all CRM campaigns comply with regulatory and responsible gaming requirements.

Conhecimentos

CRM

Lifecycle marketing

Retention campaigns

Customer engagement

Campaign analytics

Project management

English communication

Ferramentas

CRM platforms

CDP

BI/Reporting tools

SQL (basic)

Descrição da oferta de emprego

We are looking for an experienced CRM Specialist to support CRM strategy, lifecycle marketing, retention, and customer engagement for the Brazilian market.

Key Responsibilities

• Execute CRM campaigns across the customer lifecycle, from onboarding to retention and reactivation.
• Plan and manage CRM calendars, campaigns, segmentation, and personalized communications.
• Build and optimize automated customer journeys and trigger-based campaigns.
• Manage campaigns across Email, Push Notifications, SMS, WhatsApp, and In-app Messaging.
• Support strategies focused on retention, reactivation, engagement, and customer lifetime value (LTV).
• Monitor campaign performance and identify opportunities for optimization.
• Conduct A/B testing and implement improvements based on campaign results.
• Work closely with Product, Operations, VIP, Risk, Data, UX, and Compliance teams.
• Ensure all CRM campaigns comply with regulatory and responsible gaming requirements.

Requirements

• 2+ years of experience in CRM, retention, lifecycle marketing, customer engagement, or a similar role.
• Hands-on experience with Email, Push Notifications, SMS, WhatsApp, and/or In-app Messaging.
• Experience with customer segmentation, campaign execution, and automated journeys.
• Strong analytical skills and ability to work with CRM performance data.
• Experience with onboarding, first deposit, first bet, retention, reactivation, or VIP campaigns.
• Good organizational and project management skills.
• Professional English communication skills.

Nice to Have

• Experience in iGaming, online casino, sports betting, fintech, e-commerce, or other high-frequency digital products.
• Knowledge of gamification and retention mechanics such as cashback, loyalty programs, tournaments, missions, and challenges.
• Experience with CRM automation platforms, CDPs, BI/reporting tools, and basic SQL.
• Experience working with bonuses, incentives, VIP customers, and regulated markets.