CRM Specialist - iGaming

Brilliant Gaming L.L.C.; São Paulo; Vor Ort; BRL 60.000 - 80.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Comprehensive benefits package

Professional development opportunities

Zusammenfassung

A leading entertainment brand in the iGaming industry seeks a CRM Specialist who will drive player communication strategies. The ideal candidate will execute targeted campaigns, manage player segmentation, and monitor campaign performance. Required qualifications include a minimum of one year of experience in CRM campaign management within the iGaming sector, with proficiency in both English and Portuguese. This position offers a competitive salary and benefits in a fast-growing company.

Qualifikationen

• Minimum 1 year of experience managing CRM campaigns in the iGaming or sportsbook industry.
• Hands-on experience with CRM platforms.
• Professional proficiency in both English and Portuguese.

Aufgaben

• Build, set up, test, and deploy daily CRM campaigns.
• Utilize player data for dynamic segmentation.
• Constantly test components to optimize campaign performance.
• Track, analyze, and report on campaign performance.
• Collaborate with Marketing, Design, and Compliance teams.

Kenntnisse

CRM campaign management

Data analysis

Player segmentation

A/B testing

Bilingual (English and Portuguese)

Jobbeschreibung

We are a dynamic leader in the iGaming industry, building a next-generation entertainment brand and we’re looking for a CRM Specialist with strong experience on iGaming.

Role: CRM Specialist (iGaming Experience)

As a CRM Specialist, you will be the engine of our player communication strategy. You will be responsible for executing targeted campaigns that engage, retain, and delight our players. You will work hands‑on with our CRM platform to ensure the right message reaches the right player at the right time, directly contributing to player loyalty and company revenue. This position requires experience in the iGaming sector.

Responsibilities

• Campaign Execution: Build, set up, test, and deploy daily CRM campaigns (emails, push notifications, in-app messages, SMS) using our CRM platform.
• Player Segmentation: Utilize player data to create and manage dynamic segments based on behavior, preferences, and value to ensure highly personalized communication.
• A/B Testing: Constantly test subject lines, content, creatives, and send times to optimize campaign performance and drive key metrics.
• Performance Monitoring: Track, analyze, and report on campaign performance (KPIs: Open Rates, CTR, Conversion Rates, Deposit Amounts, Churn Reduction).
• Collaboration: Work closely with the Marketing, Design, and Compliance teams to ensure all communications are on‑brand and adhere to regulatory standards.

Qualifications

• Minimum 1 year of experience managing CRM campaigns in the iGaming or sportsbook industry.
• Hands‑on experience with CRM platforms.
• Experience on iGaming.
• Professional proficiency in both English and Portuguese.

What We Offer

• A competitive salary and comprehensive benefits package.
• Significant opportunities for professional development and career advancement in a fast‑growing company.