CRM Specialist

InterGame Ltd; São Paulo; Presencial; BRL 80 000 - 110 000; Tempo integral

Resumo da oferta

InterGame Ltd in São Paulo, Brazil, is seeking a CRM Specialist to drive lifecycle marketing, retention, and customer engagement for the Brazilian market. The role focuses on onboarding, first deposit/bet, reactivation, and loyalty programs in a fast-paced gaming environment.

You will design and execute multi-channel campaigns, build automated journeys, analyse performance data, and collaborate with Product, VIP, Risk, Data, UX, and Compliance teams to maximise customer lifetime value while

Qualificações

• 2+ years of experience in CRM, retention, lifecycle marketing, or a similar role.

Responsabilidades

• Execute CRM campaigns across the customer lifecycle, from onboarding to retention and reactivation.
• Plan and manage CRM calendars, campaigns, segmentation, and personalised communications.
• Build and optimize automated customer journeys and trigger-based campaigns.
• Manage campaigns across Email, Push Notifications, SMS, WhatsApp, and In-app Messaging.
• Support strategies focused on retention, reactivation, engagement, and customer lifetime value (LTV).
• Monitor campaign performance and identify opportunities for optimisation.
• Conduct A/B testing and implement improvements based on campaign results.
• Work closely with Product, Operations, VIP, Risk, Data, UX, and Compliance teams.
• Ensure all CRM campaigns comply with regulatory and responsible gaming requirements.

Conhecimentos

CRM experience

Lifecycle marketing

Email campaigns

Multi-channel campaigns

Data analysis

Ferramentas

CRM platforms

CDPs

BI/reporting tools

SQL basics

Descrição da oferta de emprego

CRM SPECIALIST - iGaming
Location: São Paulo, Brazil – On-site

We are looking for an experienced CRM Specialist to support CRM strategy, lifecycle marketing, retention, and customer engagement for the Brazilian market.

Key Responsibilities

• Execute CRM campaigns across the customer lifecycle, from onboarding to retention and reactivation.
• Plan and manage CRM calendars, campaigns, segmentation, and personalised communications.
• Build and optimize automated customer journeys and trigger-based campaigns.
• Manage campaigns across Email, Push Notifications, SMS, WhatsApp, and In-app Messaging.
• Support strategies focused on retention, reactivation, engagement, and customer lifetime value (LTV).
• Monitor campaign performance and identify opportunities for optimisation.
• Conduct A/B testing and implement improvements based on campaign results.
• Work closely with Product, Operations, VIP, Risk, Data, UX, and Compliance teams.
• Ensure all CRM campaigns comply with regulatory and responsible gaming requirements.

Requirements

• 2+ years of experience in CRM, retention, lifecycle marketing, customer engagement, or a similar role.
• Hands‑on experience with Email, Push Notifications, SMS, WhatsApp, and/or In‑app Messaging.
• Experience with customer segmentation, campaign execution, and automated journeys.
• Strong analytical skills and ability to work with CRM performance data.
• Experience with onboarding, first deposit, first bet, retention, reactivation, or VIP campaigns.
• Good organisational and project management skills.
• Professional English communication skills.

Nice to Have

• Experience in iGaming, online casino, sports betting, fintech, e-commerce, or other high-frequency digital products.
• Knowledge of gamification and retention mechanics such as cashback, loyalty programs, tournaments, missions, and challenges.
• Experience with CRM automation platforms, CDPs, BI/reporting tools, and basic SQL.
• Experience working with bonuses, incentives, VIP customers, and regulated markets.