CRM Analyst

Nelogica; Porto Alegre; On-site; BRL 50,000 - 80,000; Full time

Benefits offered by this job

Meal or food allowance via Alelo card

Profit-Sharing Program (PPR)

Health insurance with Bradesco Saúde

Dental insurance via Odontoprev

Gympass via Wellhub

Life insurance

Job summary

Nelogica in Porto Alegre seeks a Marketing professional focused on CRM and CRO, with a data-driven mindset and growth orientation. You will lead customer acquisition communications, analyze user journeys, and design experiments to improve results.

You'll collaborate with cross‑functional teams to create accurate segments and product recommendations, and deploy automated journeys across Push, Email, WhatsApp, and SMS to maximize delivery, opens, and conversions.

Qualifications

• Lead communication strategies for customer acquisition across CRM.
• Analyze user behavior and journeys to identify opportunities.
• Design and run A/B tests with proper control groups.
• Create automated customer journeys across Push, Email, WhatsApp, and SMS.
• Partner with teams to build accurate customer segments and recommendations.
• Aim to achieve high NPS with relevant communications.
• Bachelor's degree in Marketing, Communications, Business, Engineering, or related fields.
• Experience in Marketing, CRM, Sales, or Data.
• Data-driven mindset, business acumen, and growth mindset.

Responsibilities

• Lead communication strategies focused on customer acquisition across different products (CRM).
• Analyze user and customer behavior and journeys, identifying opportunities and suggesting improvements.
• Design and implement A/B tests and properly manage control groups.
• Create automated customer journeys across channels (Push Notifications, Email, WhatsApp, SMS).
• Partner with other teams to create accurate customer segments and product recommendations.
• Ensure a high NPS by delivering the most relevant communications to users.

Skills

Data-driven mindset

Business acumen

Growth mindset

Education

Bachelor's degree in Marketing/Communications/Business/Engineering

Tools

HubSpot

Insider One

Swipe Pages

Job description

Nelogica is a technology-driven company focused primarily on innovation within the financial market. We are experiencing strong international growth after establishing ourselves as a leading technology provider for the Brazilian stock exchange.

Our recruitment process focuses on identifying potential and people who are aligned with our culture!

At Marketing, our goal is to strengthen our brand and build long-term relationships with our customers. In this role, you will work across CRM and CRO, with a strong focus on data, experimentation, and results.

Main responsibilities:

• Lead communication strategies focused on customer acquisition across different products (CRM);
• Analyze user and customer behavior and their journeys, identifying opportunities and suggesting improvements;
• Design and implement A/B tests and properly manage control groups, avoiding double or multiple exposure to different tests;
• Create automated customer journeys across different channels, including Push Notifications, Email, WhatsApp, and SMS, ensuring optimal delivery, open, click-through, and conversion rates;
• Partner with other teams to create accurate customer segments and product recommendations;
• Ensure a high NPS by delivering the most relevant and effective communications to our users.
• Bachelor's degree completed or in progress in Marketing, Communications, Business, Engineering, or related fields;
• Experience in Marketing, Customer Relationship Management, Sales, or Data;
• Data-driven mindset, strong business acumen, and a growth-oriented mindset.

Nice to have:

• Knowledge of leading CRM platforms, such as HubSpot, Insider One, among others;
• Knowledge of Swipe Pages;
• Advanced English;
• Enthusiasm for working in the financial markets industry.

Our goal is to bring people with strong cognitive abilities to our teams, regardless of the positions currently available or the level of seniority. We are always striving for excellence!

• Meal or food allowance through the Alelo card;
• PPR (Profit-Sharing Program);
• Health insurance with no monthly premium through Bradesco Saúde;
• Dental insurance at no cost through Odontoprev;
• Gympass through Wellhub;
• Life insurance.