Mid-Level Marketing Analyst – CRM

Jobtailor; São Paulo; Presencial; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a CRM and Marketing Automation professional in São Paulo to own multichannel campaigns and customer journeys. You will craft HTML emails, review creative assets, and ensure brand consistency across channels while maintaining LGPD compliance.

The role requires autonomy managing projects, analyzing performance dashboards, and collaborating with Growth, Branding, and Sales to align communications with business goals.

Qualificações

• Experience in CRM and relationship marketing.
• Experience with CRM and marketing automation platforms; Insider One experience is a plus.
• Experience and autonomy in managing multichannel campaigns, automated customer journeys, and engagement programs.
• Knowledge of HTML for building and editing emails.
• Knowledge of customer segmentation, customer lifecycle, and the consumer journey.
• Excellent written communication skills and strong attention to copy quality.
• Analytical mindset and familiarity with dashboards and KPIs.
• Strong organizational skills, attention to detail, and ability to manage priorities and deadlines.
• Strong communication skills and ability to collaborate effectively with cross-functional teams.
• Proactive, accountable, and self-directed approach.
• Familiarity with platforms such as Insider One, Salesforce, HubSpot, RD Station, or similar tools.
• Knowledge of and compliance with Brazil’s LGPD data protection law.

Responsabilidades

• Execute campaigns and automations across CRM channels, including email, push notifications, web push, web messages, and nudges
• Plan, build, and operationalize automated customer journeys and engagement programs
• Create HTML marketing emails, ensuring proper rendering and adherence to CRM best practices
• Critically review creative assets, communications, and journeys, ensuring brand consistency and a high-quality customer experience
• Lead projects and recurring activities independently, managing timelines, deliverables, and projects
• Plan CRM strategies based on campaign calendars, seasonality, and promotional activations
• Operate CRM and marketing automation tools to create campaigns, segments, and automations
• Apply segmentation and personalization based on purchase behavior, categories, frequency, average order value, browsing history, and customer lifecycle stage
• Support A/B testing and campaign optimization by analyzing results and proposing improvements
• Prepare creative briefs with references, creative direction, and copy guidance
• Monitor and report on CRM and business KPIs, including open rate, click-through rate, conversion, engagement, opt-out rate, GMV, LTV, churn, retention, and repeat purchase rate
• Collaborate with Growth, Branding, and Sales teams to align communications with business goals and the customer experience
• Analyze the customer base, behavior, segmentation, and performance, ensuring data quality and compliance with Brazil’s LGPD data protection law
• Contribute to process improvements, operational enhancements, and best practices across the department

Conhecimentos

CRM Campaigns

Marketing Automation

HTML Emails

Customer Segmentation

Data Analysis

KPI Monitoring

Project Management

LGPD Compliance

Multichannel Campaigns

Ferramentas

Insider One

Salesforce

HubSpot

RD Station

Descrição da oferta de emprego

• Execute campaigns and automations across CRM channels, including email, push notifications, web push, web messages, and nudges


• Plan, build, and operationalize automated customer journeys and engagement programs


• Create HTML marketing emails, ensuring proper rendering and adherence to CRM best practices


• Critically review creative assets, communications, and journeys, ensuring brand consistency and a high-quality customer experience


• Lead projects and recurring activities independently, managing timelines, deliverables, and projects


• Plan CRM strategies based on campaign calendars, seasonality, and promotional activations


• Operate CRM and marketing automation tools to create campaigns, segments, and automations


• Apply segmentation and personalization based on purchase behavior, categories, frequency, average order value, browsing history, and customer lifecycle stage


• Support A/B testing and campaign optimization by analyzing results and proposing improvements


• Prepare creative briefs with references, creative direction, and copy guidance


• Monitor and report on CRM and business KPIs, including open rate, click-through rate, conversion, engagement, opt-out rate, GMV, LTV, churn, retention, and repeat purchase rate


• Collaborate with Growth, Branding, and Sales teams to align communications with business goals and the customer experience


• Analyze the customer base, behavior, segmentation, and performance, ensuring data quality and compliance with Brazil’s LGPD data protection law


• Contribute to process improvements, operational enhancements, and best practices across the department

Requirements

• Experience in CRM and relationship marketing


• Experience with CRM and marketing automation platforms; Insider One experience is a plus


• Experience and autonomy in managing multichannel campaigns, automated customer journeys, and engagement programs


• Knowledge of HTML for building and editing emails


• Knowledge of customer segmentation, customer lifecycle, and the consumer journey


• Excellent written communication skills and strong attention to copy quality


• Analytical mindset and familiarity with dashboards and KPIs


• Strong organizational skills, attention to detail, and ability to manage priorities and deadlines


• Strong communication skills and ability to collaborate effectively with cross-functional teams


• Proactive, accountable, and self-directed approach


• Familiarity with platforms such as Insider One, Salesforce, HubSpot, RD Station, or similar tools


• Knowledge of and compliance with Brazil’s LGPD data protection law

Core Competencies

Demonstrates expertise in executing CRM campaigns and automations, with a strong focus on customer segmentation, engagement strategies, and compliance with Brazil’s LGPD data protection law. Proficient in analyzing KPIs and optimizing campaigns to enhance customer experience and drive business results.

Highest-signal resume keywords

• CRM Campaign Management


• Marketing Automation Platforms


• HTML Email Creation


• Customer Segmentation


• Data Analysis and Reporting

ATS Optimization Keywords

Hard Skills

• CRM Experience


• HTML Knowledge


• Customer Journey Mapping


• A/B Testing


• Campaign Optimization


• Segmentation Techniques


• KPI Monitoring


• Project Management


• Data Quality Assurance


• Compliance with LGPD

Soft Skills

• Excellent Written Communication


• Strong Attention to Detail


• Organizational Skills


• Proactive Approach


• Collaboration Skills

Industry Keywords

• Relationship Marketing


• Customer Engagement


• Consumer Journey


• Marketing Best Practices


• Data Protection Compliance

Tools & Technologies

• Insider One


• Salesforce


• HubSpot


• RD Station


• CRM Tools