CRM Coordinator

Jobtailor; Florianópolis; Presencial; BRL 279 000 - 502 000; Tempo integral

Resumo da oferta

Jobtailor in Florianópolis, Brazil, seeks an experienced CRM Lead to drive customer lifecycle programs across Email, WhatsApp and other channels. You will lead the CRM team, set priorities, monitor deliveries, and raise the team's technical and analytical capabilities.

You will own revenue performance, build segmentation and campaigns, link CRM with Ads, Marketplaces and operations, and track KPIs to guide decisions.

Qualificações

• Experience in CRM for E-Commerce with responsibility for channel revenue targets.
• Proficiency in CRM automation tools (Klaviyo is a plus).
• Strong communication, proactivity, and collaborative teamwork.
• Data-driven mindset: reading KPIs, reporting, and data-guided decisions.
• Prior experience leading or coordinating teams.
• Understanding of how CRM connects with Ads, Marketplaces and operations.
• Experience with beauty, fashion or consumer goods brands.
• Experience using WhatsApp as a revenue channel.

Responsabilidades

• Lead and develop the CRM team, setting priorities and monitoring deliveries.
• Ensure revenue performance for Email, WhatsApp and other CRM channels with channel revenue targets.
• Build and evolve customer relationship strategy with segmentation, journeys, automations and campaigns.
• Track and report key KPIs (revenue, open rate, CTR, conversion, LTV, repurchase metrics).
• Propose tests, new flows and incremental revenue opportunities based on data.

Conhecimentos

CRM Experience in E-Commerce

Channel Revenue Target Management

Data-Driven Decision Making

Team Leadership and Coordination

Segmentation and Campaign Development

Ferramentas

Klaviyo

WhatsApp

Descrição da oferta de emprego

• Lead and develop the CRM team, setting priorities, monitoring deliveries, and raising the team's technical and analytical capabilities.


• Ensure revenue performance for Email, WhatsApp and other CRM channels, holding direct responsibility for channel revenue targets.


• Build and evolve the customer relationship strategy (segmentation, journeys, automations and campaigns), integrating CRM with other growth pillars.


• Track and report key channel KPIs (attributed revenue, open rate, CTR, conversion, LTV, purchase frequency), applying a critical data-driven perspective to guide decisions.


• Propose and prioritize tests, new flows and incremental revenue opportunities, validating hypotheses based on data.


• Ensure list health (deliverability, hygiene, compliance) and maintain a high-quality customer experience across channels.


• Ensure coverage of all stages of the customer lifecycle.


• Develop repurchase and recurring-purchase strategies.

Requirements

• Previous CRM experience in E‑commerce, with responsibility for channel revenue targets.


• Experience with CRM automation tools (Klaviyo is a plus).


• Strong communication skills, proactivity, and the ability to work collaboratively in a team.


• Data-driven mindset: proficiency in reading KPIs, creating reports and making decisions guided by data.


• Prior experience leading or coordinating teams.


• E‑commerce perspective beyond the channel: understanding of how CRM connects with Ads, Marketplaces and overall operations.


• Experience working with beauty, fashion or consumer goods brands.


• Experience using WhatsApp as a revenue-generating channel.

Core Competencies

Demonstrates expertise in leading CRM strategies and teams, focusing on revenue performance across multiple channels while leveraging data-driven insights to optimize customer engagement and lifecycle management.

Highest-signal resume keywords

• CRM Experience in E-Commerce


• Channel Revenue Target Management


• CRM Automation Tools (Klaviyo)


• Data-Driven Decision Making


• Team Leadership and Coordination

ATS Optimization Keywords

Hard Skills

• Customer Relationship Management


• KPI Tracking and Reporting


• Segmentation and Campaign Development


• Data Analysis


• Revenue Optimization Strategies

Soft Skills

• Strong Communication Skills


• Proactivity


• Collaborative Teamwork

Industry Keywords

• E-Commerce


• Beauty


• Fashion


• Consumer Goods


• Customer Lifecycle Management

Tools & Technologies

• Klaviyo


• WhatsApp