CRM Specialist – Growth, Data, Lifecycle

Jobtailor; São Paulo; Presencial; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

Jobtailor in São Paulo seeks a CRM Marketing Specialist to map the customer journey, build behavior-based communications, and run scalable automated campaigns (email, push).

You will run experiments (A/B tests, journey tests), analyze performance, ensure data quality, and collaborate with marketing, product, and data teams to boost engagement, retention, and revenue.

Qualificações

• Experience with CRM and customer lifecycle management.
• Experience with CRM/Marketing Automation tools (Adobe, Salesforce, Dynamics, or similar).
• Knowledge of SQL and/or data manipulation for segmentation.
• Experience with experimentation (A/B testing, campaign or journey tests).
• Analytical profile, data- and results-oriented.
• Experience working with multidisciplinary teams (marketing, product, data).

Responsabilidades

• Map and evolve the customer journey across the lifecycle.
• Create and test behavior-based communication strategies.
• Develop and implement experiments (A/B tests, journey tests, and offer tests).
• Identify growth opportunities based on customer data and behavior.
• Build, configure, and execute scalable automated campaigns and flows (email, push, etc.).
• Perform full QA of campaigns and journeys before launch, ensuring quality and consistency.
• Validate segmentations and audiences (queries, filters, business rules).
• Drive continuous improvement of CRM operations and campaign efficiency.
• Analyze campaign and journey performance (engagement, conversion, incremental revenue).
• Build and refine segmentations based on behavioral and transactional data.
• Support governance and data quality for CRM data.
• Translate data into actionable insights to evolve strategy.

Conhecimentos

CRM Management

A/B Testing

SQL Data Manipulation

Marketing Automation Tools

Campaign Performance Analysis

Ferramentas

Adobe Experience Cloud

Salesforce

Dynamics

Power BI

Tableau

Descrição da oferta de emprego

• Map and evolve the customer journey across the lifecycle (acquisition, activation, retention, and reactivation);
• Create and test behavior-based communication strategies (triggers, segmentation, and personalization);
• Develop and implement experiments (A/B tests, journey tests, and offer tests);
• Identify growth opportunities based on customer data and behavior.
• Build, configure, and execute scalable automated campaigns and flows (email, push, etc.);
• Perform full QA of campaigns and journeys before launch, ensuring quality and consistency;
• Validate segmentations and audiences (queries, filters, business rules);
• Drive continuous improvement of CRM operations and campaign efficiency;
• Analyze campaign and journey performance (engagement, conversion, incremental revenue);
• Build and refine segmentations based on behavioral and transactional data;
• Support governance and data quality for CRM data;
• Translate data into actionable insights to evolve strategy.

Requirements

• Experience with CRM and customer lifecycle management;
• Experience with CRM/Marketing Automation tools (Adobe, Salesforce, Dynamics, or similar);
• Knowledge of SQL and/or data manipulation for segmentation;
• Experience with experimentation (A/B testing, campaign or journey tests);
• Analytical profile, data- and results-oriented;
• Experience working with multidisciplinary teams (marketing, product, data);

Differentials:

• Experience with Adobe Experience Cloud (especially Campaign);
• Knowledge of deliverability and CRM channel best practices;
• Experience with CDPs, data integration, or marketing data architecture (Databricks);
• Experience in e-commerce, apps, digital products, or digital businesses;
• Knowledge of CRO (Conversion Rate Optimization) and personalization;
• Experience with BI and dashboards (Power BI, Tableau, etc.);

Core Competencies

Demonstrates expertise in CRM and customer lifecycle management, with a strong focus on data analysis, segmentation, and campaign optimization. Proficient in developing behavior-based communication strategies and executing automated marketing campaigns to drive customer engagement and retention.

Highest-signal resume keywords

• CRM Management
• A/B Testing
• SQL Data Manipulation
• Marketing Automation Tools
• Campaign Performance Analysis

ATS Optimization Keywords

Hard Skills

• Customer Journey Mapping
• Segmentation
• Behavioral Analysis
• Data Quality Governance
• Experimentation

Soft Skills

• Analytical Thinking
• Collaboration
• Results-Oriented

Industry Keywords

• E-Commerce
• Digital Products
• CRO
• Personalization
• CDPs

Tools & Technologies

• Adobe Experience Cloud
• Salesforce
• Dynamics
• Power BI
• Tableau