Junior CRM Analyst

Jobtailor; São Paulo; Presencial; BRL 60 000 - 90 000; Tempo integral

Resumo da oferta

Jobtailor in São Paulo is seeking a CRM Marketing Specialist to organize campaigns across email, push, and WhatsApp, aligning with E-commerce for stronger customer journeys.

You will design journeys, monitor performance, perform segmentation, and support continuous improvement through A/B testing and data analysis.

Ideal candidates have a marketing-focused degree and hands-on CRM experience, with strong Excel and PowerPoint skills and familiarity with Insider or Salesforce.

Qualificações

• Bachelor’s degree in Marketing, Advertising, Communications, Public Relations or related fields.
• Experience with CRM tools.
• Familiarity with communication and campaign delivery processes.
• Proficiency in Microsoft Office, with emphasis on Excel and PowerPoint.
• Ability to analyze performance indicators, monitor metrics and prepare results reports.
• Experience with Insider and Salesforce platforms is a plus.

Responsabilidades

• Organize the CRM promotional calendar in partnership with the E-commerce team and other related areas, ensuring alignment of activities and the development of more efficient customer journeys.
• Execute multichannel campaigns (email, push, WhatsApp, among others), using the CRM platform for segmentation, personalization and communication automation.
• Support the design, configuration and monitoring of journeys within the CRM tool, identifying opportunities to improve automated flows.
• Perform database segmentation, list uploads, registrations, updates, maintenance and data cleansing in the CRM, ensuring the quality and organization of customer information.
• Monitor and analyze performance metrics of CRM activities, such as conversion, retention, engagement and LTV (Lifetime Value), supporting report creation, insight generation and continuous improvements through A/B testing and performance analyses.
• Support the identification of process improvements and automation opportunities.

Conhecimentos

CRM tools

Campaign delivery

Excel

PowerPoint

Performance analytics

Insider/Salesforce (plus)

Formação académica

Bachelor’s degree in Marketing or related field

Ferramentas

Insider

Salesforce

Descrição da oferta de emprego

Job Responsibilities

• Organize the CRM promotional calendar in partnership with the E-commerce team and other related areas, ensuring alignment of activities and the development of more efficient customer journeys.


• Execute multichannel campaigns (email, push, WhatsApp, among others), using the CRM platform for segmentation, personalization and communication automation.


• Support the design, configuration and monitoring of journeys within the CRM tool, identifying opportunities to improve automated flows.


• Perform database segmentation, list uploads, registrations, updates, maintenance and data cleansing in the CRM, ensuring the quality and organization of customer information.


• Monitor and analyze performance metrics of CRM activities, such as conversion, retention, engagement and LTV (Lifetime Value), supporting report creation, insight generation and continuous improvements through A/B testing and performance analyses.


• Support the identification of process improvements and automation opportunities.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Public Relations or related fields.


• Experience with CRM tools.


• Familiarity with communication and campaign delivery processes.


• Proficiency in Microsoft Office, with emphasis on Excel and PowerPoint.


• Ability to analyze performance indicators, monitor metrics and prepare results reports.


• Experience with Insider and Salesforce platforms is a plus.