CRM Analyst, Mid-level

Jobtailor; Eldorado do Sul; Presencial; BRL 60 000 - 90 000; Tempo integral

Resumo da oferta

Jobtailor in Brazil seeks a CRM specialist to map and optimize life-cycle journeys, design targeted actions, and drive loyalty- program integrations. You will lead data-driven CRM initiatives, collaborate with insights and marketing teams, and deploy Salesforce automation to improve retention and engagement.

You will work with propensity modelling, segmentation, and continuous improvement to refine campaigns and ensure effective cross-functional execution.

Qualificações

• Experience with CRM strategies and operations.
• Experience using Salesforce CRM.
• Analytical profile with data interpretation and opportunity identification.
• Ability to structure solutions with guidance and evolve toward autonomy.
• Collaborative in multidisciplinary teams.

Responsabilidades

• Map and structure life-cycle journeys and entry/exit signals for each stage.
• Propose CRM actions for each stage with leadership guidance and growing autonomy.
• Support promotional calendar development for life stages with campaigns and triggers.
• Develop initiatives between life stages and Loyalty Program to boost recurrence.
• Work through PDCA cycle to plan, execute, monitor, and improve actions.
• Monitor KPIs such as LTV, purchase frequency, new and recurring customers.
• Track campaign results and automation flow performance; propose improvements.
• Collaborate with Customer Insights for segmentation and opportunities by stage.
• Work with propensity models to identify entry signals and engage customers timely.
• Build and manage Salesforce automation flows for life-stage initiatives.
• Partner with HB using the Panvel portfolio as a basis for curation.
• Define entry, retention and exit criteria for each journey stage.
• Collaborate with Commercial, Retail Media and Marketing to validate approaches.
• Interface with IT squad and CRM Business Architect.

Conhecimentos

CRM Operations

Data Interpretation

Behavior Analysis

Segmentation

Propensity Models

Combinatorial Analysis

Automation Flows

Promotional Calendar Development

Continuous Improvement

Life-Cycle Journey Mapping

Formação académica

Bachelor's degree in Business Administration, Marketing, Advertising, Engineering, Statistics or related fields

Ferramentas

Salesforce CRM

Artificial Intelligence Tools

Descrição da oferta de emprego

• Map and structure life-cycle journeys — understanding behaviors, needs, and entry/exit signals for each stage;
• Propose CRM actions and initiatives for each stage, with guidance from leadership and increasing autonomy in execution;
• Support construction of the promotional calendar for life stages, identifying dates, campaigns and relevant triggers for each audience;
• Develop integrated initiatives between life stages and the Loyalty Program to boost recurrence and engagement;
• Work according to the PDCA cycle — planning, executing, monitoring and proposing continuous improvements to CRM actions and automation flows;
• Monitor key indicators: LTV, purchase frequency, new customers, recurring customers and recovered customers;
• Track results of campaigns and automation flows, proposing adjustments and improvements;
• Collaborate with the Customer Insights team for behavior analyses, segmentation and identification of opportunities by stage;
• Work with propensity models and combinatorial analysis to identify entry signals for stages and engage customers at the right time;
• Build and manage relationship automation flows in Salesforce (SF) for the life-stage initiatives;
• Work in partnership with HB, using the Panvel product portfolio folder as a basis for curation and portfolio reference;
• Define criteria for entry, retention and exit in each stage journey;
• Collaborate with Commercial, Retail Media and Marketing teams to validate approaches, communications and commercial actions;
• Interface with the IT squad and the Business Architect (CRM);

Requirements

• Bachelor's degree in Business Administration, Marketing, Advertising, Engineering, Statistics or related fields.
• Experience with CRM strategies and operations.
• Experience using Salesforce CRM.
• Analytical profile, with the ability to interpret data and identify opportunities to improve the customer journey.
• Ability to structure solutions with guidance and evolve toward an increasingly proactive and autonomous role.
• Collaborative profile, comfortable working in multidisciplinary teams.
• Curiosity, proactivity and interest in exploring new challenges and learning opportunities.
• Familiarity with Artificial Intelligence tools is a plus, using them to optimize processes and support decision-making.

Core Competencies

Demonstrates expertise in CRM strategies and operations, with a strong analytical profile to interpret data and enhance customer journeys. Proficient in Salesforce CRM and capable of collaborating across multidisciplinary teams to drive engagement and optimize processes.

Highest-signal resume keywords

• CRM Strategies
• Salesforce CRM
• Data Analysis
• Customer Journey Optimization
• Collaboration

ATS Optimization Keywords

Hard Skills

• CRM Operations
• Data Interpretation
• Behavior Analysis
• Segmentation
• Propensity Models
• Combinatorial Analysis
• Automation Flows
• Promotional Calendar Development
• Continuous Improvement
• Life-Cycle Journey Mapping

Soft Skills

• Curiosity
• Proactivity
• Collaboration
• Comfort in Multidisciplinary Teams

Industry Keywords

• Customer Insights
• Loyalty Program
• Key Performance Indicators
• Entry/Exit Signals
• Marketing Campaigns

Tools & Technologies

• Salesforce
• Artificial Intelligence Tools