Mid-level CRM Analyst

Jobtailor; Porto Alegre; Presencial; BRL 120 000 - 160 000; Tempo integral

Resumo da oferta

Jobtailor seeks a CRM specialist to plan multichannel campaigns, develop customer journeys, and optimize segmentation and messaging. You will implement automated campaigns, collaborate with Marketing, Product and Commercial teams, and analyze performance to drive growth.

The role requires hands-on CRM experience, knowledge of Oracle Responsys and HTML, and strong data-driven decision-making. This position is based in Porto Alegre, Brazil, with opportunities to optimize customer lifecycles.

Qualificações

• Previous experience in CRM with both strategic and operational responsibilities.
• Familiarity with CRM tools/platforms.
• Intermediate Excel skills.
• Experience with A/B testing (hypothesis definition, variations, result analysis) and an understanding of CRM metrics (open rate, CTR, CTOR, conversion).
• Bachelor's degree completed.
• Knowledge of HTML.
• Knowledge of Oracle Responsys.

Responsabilidades

• Plan and execute multichannel CRM strategies aligned with business objectives, defining hypotheses, segmentation criteria, and tests for continuous optimization.
• Prepare communication briefs for campaigns and customer journeys, ensuring consistency with the strategy and alignment with creative and content teams.
• Develop segmentations with logical rules, taking into account customer value, behavior, and lifecycle.
• Implement automated campaigns and journeys within the CRM platform, ensuring correct configuration and integration with other systems.
• Monitor and analyze campaign results, proposing recommendations to optimize content, strategy, and overall performance.
• Ensure that all stages involved in initiatives/projects are completed on time and aligned with business objectives.
• Consolidate insights and learnings into structured reports, maintaining a history to support strategy evolution and continuous process improvement.
• Work closely with Marketing, Product, and Commercial teams.

Conhecimentos

CRM Strategy Development

A/B Testing Experience

Oracle Responsys Knowledge

Intermediate Excel Skills

HTML Knowledge

Formação académica

Bachelor's Degree

Ferramentas

Oracle Responsys

CRM Platforms

Descrição da oferta de emprego

• Plan and execute multichannel CRM strategies aligned with business objectives, defining hypotheses, segmentation criteria, and tests for continuous optimization.
• Prepare communication briefs for campaigns and customer journeys, ensuring consistency with the strategy and alignment with creative and content teams.
• Develop segmentations with logical rules, taking into account customer value, behavior, and lifecycle.
• Implement automated campaigns and journeys within the CRM platform, ensuring correct configuration and integration with other systems.
• Monitor and analyze campaign results, proposing recommendations to optimize content, strategy, and overall performance.
• Ensure that all stages involved in initiatives/projects are completed on time and aligned with business objectives.
• Consolidate insights and learnings into structured reports, maintaining a history to support strategy evolution and continuous process improvement.
• Work closely with Marketing, Product, and Commercial teams.

Requirements

• Previous experience in CRM with both strategic and operational responsibilities;
• Familiarity with CRM tools/platforms;
• Intermediate Excel skills;
• Experience with A/B testing (hypothesis definition, variations, result analysis) and an understanding of CRM metrics (open rate, CTR, CTOR, conversion);
• Bachelor's degree completed;
• Knowledge of HTML;
• Knowledge of Oracle Responsys.

Core Competencies

Demonstrates expertise in planning and executing multichannel CRM strategies, with a strong focus on segmentation, campaign automation, and performance analysis. Proficient in utilizing CRM tools and platforms to optimize customer journeys and drive business objectives.

Highest-signal resume keywords

• CRM Strategy Development
• A/B Testing Experience
• Oracle Responsys Knowledge
• Intermediate Excel Skills
• HTML Knowledge

ATS Optimization Keywords

Hard Skills

• CRM Strategy
• Segmentation Development
• Campaign Automation
• Performance Analysis
• A/B Testing
• CRM Metrics Understanding
• Data Reporting

Soft Skills

• Collaboration
• Communication
• Project Management

Certifications & Qualifications

• Bachelor's Degree

Industry Keywords

• Multichannel CRM
• Customer Journey
• Continuous Optimization
• Customer Value
• Lifecycle Management

Tools & Technologies

• CRM Platforms
• Oracle Responsys