Senior CRM Analyst

Jobtailor

Eldorado do Sul

Presencial

BRL 120 000 - 180 000

Tempo integral

14 dias+

Recebe mais respostas dos empregadores

Envia um currículo específico para a oferta em poucos minutos.

Resumo da oferta

Jobtailor is seeking a CRM-focused professional in Eldorado do Sul, Rio Grande do Sul, Brazil, to lead health CRM initiatives and medication adherence programs. You will leverage Salesforce to design journeys, monitor engagement, and drive loyalty across medical and pharmacy-related campaigns.

The ideal candidate has a strong analytics background, hands-on Salesforce experience, and a practical understanding of the healthcare customer journey from acquisition to loyalty.

Qualificações

Experience designing CRM strategies and managing customer journeys.
Experience with Salesforce CRM.
Analytical mindset with data-driven insight generation.
Strategic vision for customer journey actions across lifecycle.

Responsabilidades

Develop medication adherence strategies — understanding barriers, behaviors and critical drop-off moments.
Propose actions and initiatives to increase engagement, repeat purchases and continuity of medication use.
Integrate medications, adherence projects and Clinic into a unified health strategy.
Propose and support the construction of the health promotional calendar, identifying relevant dates, campaigns and triggers for the audience.
Build and manage relationship cadences in Salesforce (SF) for health initiatives.
Interface with the IT Squad and the Business Architect (CRM).

Conhecimentos

CRM Strategy Development

Salesforce CRM Management

Analytical Data Insights

Customer Journey Understanding

Healthcare Sector Experience

Formação académica

Bachelor's degree in Business Administration, Marketing, Advertising, Engineering, Statistics or related fields

Ferramentas

Salesforce CRM

Descrição da oferta de emprego

Develop medication adherence strategies — understanding barriers, behaviors and critical drop-off moments;
Propose actions and initiatives to increase engagement, repeat purchases and continuity of medication use;
Integrate medications, adherence projects and Clinic (pharmaceutical services) into a unified health strategy;
Propose and support the construction of the health promotional calendar, identifying relevant dates, campaigns and triggers for the audience;
Develop integrated initiatives between health and the Loyalty Program to boost repeat business and loyal customer engagement;
Work based on the PDCA cycle — planning, executing, monitoring and proposing continuous improvements to CRM actions and cadences;
Monitor key indicators: LTV, purchase frequency, new, recurring and recovered customers;
Track results of actions and cadences, identifying opportunities for improvement and adjustment;
Collaborate with the Customer Insights team for in-depth analyses of behavior, segmentation and opportunity identification;
Identify customer profiles that are sensitive and cases such as the antibiotic communication cadence based on behavioral data;
Build and manage relationship cadences in Salesforce (SF) for health initiatives;
Define entry, retention and exit criteria for journeys — with clinical and business perspectives;
Collaborate with Commercial, Retail Media, Marketing and Clinic teams to validate approaches, communications and commercial actions;
Interface with the IT Squad and the Business Architect (CRM).

Requirements

Bachelor's degree in Business Administration, Marketing, Advertising, Engineering, Statistics or related fields.
Experience with CRM strategies and managing customer relationship journeys.
Experience using Salesforce CRM.
Analytical profile, able to turn data into insights and business opportunities.
Strategic vision to structure and evolve relationship actions across the customer journey.
Ability to understand the customer journey in an integrated way, from acquisition to loyalty.
Ease working collaboratively with multidisciplinary teams.
Experience in the healthcare sector, pharmaceutical retail or related markets is a plus.

Demonstrates expertise in developing medication adherence strategies and managing customer relationship journeys, leveraging CRM tools like Salesforce to enhance customer engagement and loyalty. Possesses strong analytical skills to derive insights from data and improve health initiatives.

Highest-signal resume keywords