Campaigns Demand Generation Experienced Professional

Baker Hughes; Campinas; Hybrid; BRL 487,000 - 757,000; Full time

Benefits offered by this job

Private medical care

Life insurance

Tailored financial programs

Wellbeing activities

Flexible benefits

Job summary

Baker Hughes is seeking a Global Campaigns Demand Generation Experienced Professional to drive end-to-end global demand generation campaigns. You will leverage data, digital marketing tools, and ABM to generate high-quality leads, improve conversion, and maximize ROI across regions.

You will collaborate with Commercial Enablement, Product Marketing, Sales, and Communications to translate campaign strategies into measurable outcomes, while leading executive-ready reporting and optimization

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Extensive Digital Marketing and Demand Generation experience.
• Experience in demand generation, campaign management, lead generation.
• Proficiency with marketing automation platforms, CRM, and ABM tools.

Responsibilities

• Lead planning, execution, performance management of global campaigns.
• Develop and deploy integrated campaigns across email, nurtures, social, ads, and automation.
• Collaborate with Commercial Enablement, Product Marketing, Sales, and Communications.
• Act as expert on campaign management from lead generation to reporting and optimization.
• Work with Sales to maximize lead conversion and opportunity creation.
• Design and execute ABM campaigns with Key Account Managers.
• Measure performance using analytics and market insights for optimization.
• Drive marketing automation projects and CRM-driven transformations.

Skills

Demand generation

ABM

Marketing automation

CRM

Analytics

Lead generation

Cross-functional collaboration

Campaign management

Email marketing

Data-driven decisions

Education

Bachelor's degree in Marketing or Business

Tools

6sense

CRM platforms

Marketing automation tools

Job description

Global Campaigns Demand Generation Experienced Professional (M/F/D)

Do you enjoy creating impactful marketing campaigns that drive business growth?

Are you passionate about leveraging data, technology, and analytics to optimize demand generation performance?

Join a team that delivers commercial impact

At Baker Hughes, we are transforming the way we connect with customers through innovative digital marketing and demand generation strategies. Our Commercial Enablement team collaborates across Product Management, Sales, Marketing, and Communications to create meaningful customer engagement that drives business growth and commercial success.

Partner with the best

As a Global Campaigns Demand Generation Experienced Professional, you will be responsible for developing and executing global demand generation campaigns that align with the Cordant Solutions commercial strategy. You will leverage data, digital marketing tools, and account-based marketing approaches to generate high-quality leads, improve conversion rates, and maximize marketing ROI.

• Leading the planning, execution, performance management, and reporting of demand generation campaigns aligned with commercial objectives and growth strategies.
• Developing and deploying integrated marketing campaigns utilizing email marketing, lead nurturing, lead management, social media, digital advertising, and marketing automation tools to drive higher ROI.
• Partnering with Commercial Enablement, Product Marketing, Sales, and Communications teams to translate campaign strategies into effective execution plans and measurable outcomes.
• Serving as a subject matter expert and trusted advisor on campaign management best practices, from lead generation and qualification through reporting and optimization.
• Collaborating closely with Sales teams to maximize lead conversion, improve opportunity creation, and enhance overall campaign effectiveness.
• Designing and executing Account-Based Marketing (ABM) campaigns while partnering with Key Account Managers to support strategic growth initiatives and targeted customer engagement.
• Leveraging customer intelligence, content, analytics, and market insights to measure campaign performance, identify opportunities, and drive continuous improvement.
• Driving process optimization and digital transformation initiatives through marketing automation, CRM platforms, ABM technologies, and collaboration with internal stakeholders and external agencies.

Fuel your passion

To be successful in this role, you will:

• Have a Bachelor's degree in Marketing, Business, or a related discipline from an accredited university or college.
• Have extensive experience in Digital Marketing and Demand Generation, with a proven track record of designing and executing successful campaigns.
• Have relevant experience in demand generation, campaign management, lead generation, or a related marketing function.
• Demonstrate proficiency with marketing automation platforms, CRM systems, and Account-Based Marketing (ABM) tools, with experience in 6sense considered an advantage.
• Possess strong analytical skills with the ability to interpret campaign data, generate insights, and make data-driven decisions.
• Demonstrate a strong understanding of sales processes, lead management, and pipeline development strategies.
• Have excellent communication, collaboration, project management, and stakeholder management skills, with the ability to work effectively across global teams.
• Be highly organized, detail-oriented, adaptable, and committed to continuous learning, process improvement, and delivering measurable business results.

Work in a way that works for you

We recognize that everyone is different and that the way people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Working flexible hours, flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged, and able to bring their whole authentic selves to work. We invest in the health and well‑being of our workforce, train and reward talent, and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input.

Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits

About Us

With operations in over 120 countries, we provide better solutions for our customers and richer opportunities for our people. As a leading partner to the energy industry, we are committed to achieving net‑zero carbon emissions and creating a future of safer, cleaner, and more efficient energy.

Join Us

Are you seeking an opportunity to make a real difference in a company with a global reach and exciting technologies, services, and customers? Come join us and grow with a team of people who will energize and inspire you.

The Baker Hughes internal title for this role is: Marketing Specialist - Demand Creation

About Us:

We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.

Join Us:

Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let’s come together and take energy forward.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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