Lead Generation Specialist

BSI; Brasil; Remote; BRL 312,000 - 520,000; Full time

Benefits offered by this job

30-days annual leave

Paid sick leave

Health insurance

Flexible benefits

Vacation bonus

Paid maternity leave

Paid paternity leave

Job summary

A leading business improvement company is seeking a Lead Generation Specialist in Brazil to implement demand and account-based marketing strategies across Latin America. The role requires strong bilingual communication skills in English, Spanish, and Portuguese, along with 6+ years of experience in B2B demand generation. Key responsibilities include defining demand plans, executing multi-channel marketing programs, and collaborating with sales teams to convert interest into opportunities. Competitive salary and an array of benefits are offered.

Qualifications

• 6+ years in B2B demand gen/digital/ABM with measurable campaign success.
• Proven multi-channel build-and-run experience.
• Experience in matrixed/global organizations and familiarity with B2B buyer journeys.
• Proficiency with Salesforce, Pardot (or Marketo), Workfront, and ABM platforms.

Responsibilities

• Define the LATAM demand plan and execute integrated programs.
• Build target account lists and coordinate offers with Sales Directors.
• Drive segmentation, routing, UTM/tagging, and reporting.
• Build target account lists with Sales Directors; enable teams with localized ABM playbooks and content.
• Operationalize ABM/intent platforms and convert signals into orchestrated journeys.
• Drive clean segmentation, routing, UTM tagging, and reporting with digital operations.

Skills

ABM and demand expertise

Martech fluency

Strong collaboration skills

Detail-oriented approach

Growth mindset

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Salesforce

Pardot

Workfront

Bombora

Demandbase

Job description

BSI’s Assurance division is hiring a Lead Generation Specialist to join their existing marketing team in Mexico.

About the role:

In this role, you will create and execute high-impact demand and ABM programs across Spanish- and Portuguese-speaking markets. You’ll harness data and intent to engage buying groups across key areas such as Training, System Certification, ISA, and Digital Trust, adapting global strategies for local realities.

You’ll also partner closely with Sales Directors and the Global Digital Hub to convert interest into opportunities.

If you’re a bilingual/tri-lingual, hands‑on strategist who thrives in a matrixed environment, come and build the engine that feeds our pipeline across Latin America.

What you will own:

• Regional demand strategy: Define the LATAM demand plan tied to MQL, SQL, and opportunity targets by country, sector, and persona.
• Multi‑channel execution: Launch integrated programs across email, LinkedIn/paid social, paid search, webinars/events, and content syndication, localized for Spanish and Brazilian Portuguese.
• ABM leadership: Stand up 1:1, 1:few, and 1:many plays for strategic accounts; coordinate offers and outreach across buying groups.
• Sales partnership: Build target account lists and joint GTM plans with Sales Directors; enable teams with localized ABM playbooks and content.
• Tech + intent: Operationalize ABM/intent platforms (e.g., Bombora, Demandbase/6sense/RollWorks) and convert signals into orchestrated journeys.
• Attribution discipline: Drive clean segmentation, routing, UTM/tagging, and reporting with digital operations.

How you’ll execute:

• Localization that performs: Tailor narratives to local regulations, industries, and buyer behavior; ensure cultural nuance in copy and creative.
• Experimentation: A/B test offers, channels, cadences, and languages; scale winners region‑wide.
• Cross‑functional sync: Coordinate with field marketing, content, and ops to deliver on time and on brand via Workfront.

How you’ll measure success:

• Demand quality: MQLs, SAL/SQL conversion, pipeline contribution, opportunities created.
• ABM traction: Account/Buying‑group engagement, stage progression, win‑rate and cycle‑time improvements.
• Channel economics: CPL/CAC, influenced revenue, multi‑touch attribution.
• Operational health: Launch timeliness, rework reduction, attribution accuracy (UTM coverage).

What you bring:

• ABM and demand expertise across segmentation, lead scoring, and personalized content delivery.
• Martech fluency: Salesforce, Pardot (or Marketo), Workfront; hands‑on with ABM/intent tools (Demandbase, 6sense, RollWorks, Bombora, Apollo).
• Experience in building dashboards, reading patterns, and prioritizing optimizations.
• Strong collaborator across countries, time zones, and stakeholders; crisp communicator.
• An organized and detail‑oriented approach
• Confidence in managing multiple campaigns at one time.
• A growth mindset with proactive problem‑solving skills.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 6+ years in B2B demand gen/digital/ABM with measurable campaign success (professional services, SaaS, or regulated industries preferred).
• Proven multi‑channel build‑and‑run experience (email, LinkedIn/paid social, paid media, web, webinars/events).
• Experience in matrixed/global organizations and familiarity with B2B buyer journeys.
• Proficiency with Salesforce, Pardot, Workfront, and ABM platforms.

Language & travel:

• Languages: Strong command of English, Spanish, and Portuguese both verbal and written.
• Travel may be required to attend events.

Additional information:

Please submit your resume in English.

BSI – Your Partner in Progress

We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.

Headquartered in London, United Kingdom, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark.

Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company.

If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team then please apply now!

We offer a competitive salary plus; 30-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, public transport allowance, meal allowance, vacation bonus, paid maternity leave, paid paternity leave, paid marriage leave, paid military service leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.

D&I Policy

BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work. BSI is a community where everyone can thrive.

If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.