Marketing Demand Generation Manager

Lenovo; São Paulo; On-site; BRL 150,000 - 230,000; Full time

Job summary

Lenovo Inc. is seeking a Demand Generation Manager to lead B2B demand generation initiatives focused on creating, nurturing, and converting high‑quality leads into sales opportunities.

You will work closely with Sales and Marketing teams to develop integrated strategies and campaigns that drive pipeline growth, combining expertise in lead generation, CRM, ABM, paid media, and analytics to deliver measurable results.

Qualifications

• Experience in Demand Generation, B2B Marketing, Growth Marketing, CRM, or related areas.
• Strong experience with lead generation and lead nurturing strategies.
• Experience with CRM platforms and sales/marketing funnels.
• Solid understanding of B2B marketing campaigns and digital acquisition channels.
• Experience with or strong knowledge of Account-Based Marketing (ABM).
• Strong analytical skills and ability to turn data into actionable insights.
• Ability to partner effectively with Sales and other cross-functional stakeholders.
• Strong communication, project management, and organizational skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Responsibilities

• Develop and execute the B2B demand generation strategy aligned with business and sales priorities.
• Plan and implement integrated lead generation campaigns to generate qualified opportunities and support pipeline growth.
• Partner closely with Sales teams to identify priority audiences, market segments, and target accounts.
• Develop and execute Account-Based Marketing (ABM) initiatives for strategic accounts.
• Leverage CRM platforms to support lead segmentation, management, tracking, and conversion throughout the funnel.
• Design and implement lead nurturing strategies to move prospects through the buyer journey and increase conversion into sales opportunities.
• Develop B2B communication strategies and campaigns tailored to audiences, industries, and stages of the customer journey.
• Plan, manage, and optimize paid media and digital campaigns focused on demand and lead generation.
• Track campaign and funnel performance, using data and insights to identify opportunities for optimization.
• Monitor metrics such as lead volume, conversion rates, cost per lead, MQLs, SQLs, and pipeline contribution.
• Collaborate cross-functionally with Sales, Marketing, Digital, CRM, and BI teams.
• Manage external agencies, partners, or vendors supporting campaign execution where applicable.
• Translate campaign results and customer insights into actionable recommendations to improve demand generation performance.

Skills

Demand generation

B2B marketing

Lead nurturing

CRM

ABM

Analytics

Cross-functional collaboration

Tools

Salesforce

HubSpot

Marketo

Google Ads

Job description

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

Demand Generation Manager

About the Role

We are looking for a Demand Generation Manager to lead B2B demand generation initiatives focused on creating, nurturing, and converting high-quality leads into sales opportunities.

This role will work closely with Sales and Marketing teams to develop integrated strategies and campaigns that drive pipeline growth. The ideal candidate combines expertise in lead generation, CRM, B2B communications, paid media, and Account-Based Marketing (ABM) with a strong analytical and results-oriented mindset.

Key Responsibilities

• Develop and execute the B2B demand generation strategy, aligned with business and sales priorities.
• Plan and implement integrated lead generation campaigns designed to generate qualified opportunities and support pipeline growth.
• Partner closely with Sales teams to identify priority audiences, market segments, and target accounts.
• Develop and execute Account-Based Marketing (ABM) initiatives for strategic accounts.
• Leverage CRM platforms to support lead segmentation, management, tracking, and conversion throughout the funnel.
• Design and implement lead nurturing strategies to move prospects through the buyer journey and increase conversion into sales opportunities.
• Develop B2B communication strategies and campaigns tailored to different audiences, industries, and stages of the customer journey.
• Plan, manage, and optimize paid media and digital campaigns focused on demand and lead generation.
• Track campaign and funnel performance, using data and insights to identify opportunities for optimization.
• Monitor key metrics such as lead volume, conversion rates, cost per lead, MQLs, SQLs, and pipeline contribution, as applicable to the organization.
• Collaborate cross-functionally with Sales, Marketing, Digital, CRM, and Business Intelligence teams.
• Manage external agencies, partners, or vendors supporting campaign execution, when applicable.
• Translate campaign results and customer insights into actionable recommendations to continuously improve demand generation performance.

Qualifications

• Previous experience in Demand Generation, B2B Marketing, Growth Marketing, CRM, Digital Marketing, or related areas.
• Strong experience with lead generation and lead nurturing strategies.
• Experience working with CRM platforms and sales/marketing funnels.
• Solid understanding of B2B marketing campaigns and digital acquisition channels.
• Experience with or strong knowledge of Account-Based Marketing (ABM).
• Strong analytical skills and the ability to turn data into actionable business insights.
• Ability to partner effectively with Sales and other cross-functional stakeholders.
• Strong communication, project management, and organizational skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Preferred Qualifications

• Experience within the technology, hardware, services, SaaS, or B2B solutions industries.
• Experience partnering directly with Sales organizations to drive pipeline.
• Familiarity with CRM and marketing automation platforms, such as Salesforce, HubSpot, Marketo, or similar tools.
• Knowledge of account segmentation, lead scoring, nurturing journeys, and campaign optimization.
• Experience managing digital media initiatives focused on lead acquisition and conversion

We believe in treating each other with respect and dignity. We judge all applicants and employees by their qualifications, demonstrated skills and achievements without regard to race, color, religion, gender, gender identity or expression, national origin, ethnicity, sexual orientation, sex, age, disability, veteran status, marital status or any other characteristic protected by local law. When necessary, Lenovo will provide reasonable accommodations for employees with disabilities or those with special religious requirements. All employees help to create a positive work environment by adhering to these standards.