User Experience Writer

Ariad Group; Brussel Hoofdstad; On-site; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Meal vouchers

Hospitalisation insurance

Car

Mobility budget

Netto allowance

Training & growth opportunities

Job summary

Ariad, a Belgian digital consultancy, is looking for a hands-on UX Writer to sharpen copy across their client's digital products. You’ll focus on microcopy, CTAs, forms and onboarding journeys, ensuring clarity and a user-centered approach.

You’ll collaborate with designers, product owners and developers, challenge requirements when necessary, and bring an AI-aware perspective to evolving digital experiences. Fluency in Dutch and English is required.

Qualifications

• Solid, hands-on experience in UX writing and microcopy for digital products.
• A user-centric mindset with understanding of screen context and core UX principles.
• Strong interest in AI and Conversational AI and how they reshape digital experiences.
• Autonomy: you organise your own work, set priorities and move forward independently.
• Structured thinking: you can clearly explain the why behind every word.
• Comfortable working in Dutch and English (French is a plus).
• Genuine motivation for UX writing and large-scale digital products.

Responsibilities

• Write and optimise microcopy across digital channels (web & app).
• Review existing user journeys and identify concrete opportunities to improve clarity and usability.
• Collaborate with designers, product owners and developers to ensure copy fits the screen, context and user needs.
• Challenge requirements and propose better alternatives when something doesn’t serve the user.
• Present structured, actionable recommendations, always explaining the reasoning behind copy choices.
• Help ensure consistency in tone of voice across the digital experience.
• Bring an AI-aware perspective to the product: think about copy evolution in AI-powered and conversational experiences.

Skills

UX writing

Microcopy

User-centric mindset

Autonomy

Structured thinking

Dutch & English

AI curiosity

Job description

At Ariad, UX & design is what we do. We’re a Belgian digital consultancy connecting passionate designers, writers and digital experts with some of the most ambitious digital teams in the country. We don’t just place profiles: we build long-term relationships with our consultants and clients.

About the Role

For one of our clients, a major Belgian player in the energy sector, we’re looking for a hands‑on UX Writer to sharpen the copy across their digital products.

This is a role for someone who loves the details. You’ll focus on the words users read every day: buttons, CTAs, error messages, forms, onboarding flows and complete user journeys. You’ll dive into an existing product, identify what can be clearer, simpler and more helpful, and turn it into concrete, well‑argued improvements.

The core of this role is strong, practical, everyday UX copy that makes a real difference for users. But our client is also looking ahead: as AI and conversational experiences become part of their digital ecosystem, they want a UX Writer who is genuinely curious about AI and Conversational AI & Digital content copywriting design.

What you’ll do

• Write and optimise microcopy across digital channels (web & app)
• Review existing user journeys and identify concrete opportunities to improve clarity and usability
• Collaborate closely with designers, product owners and developers to make sure copy fits the screen, the context and the user’s needs
• Challenge requirements and propose better alternatives when something doesn’t serve the user
• Present structured, actionable recommendations, always explaining the reasoning behind your copy choices
• Help ensure consistency in tone of voice across the digital experience
• Bring an AI‑aware perspective to the product: think about how copy, tone and user guidance evolve in AI-powered and conversational experiences

What you bring

• Solid, hands‑on experience in UX writing and microcopy for digital products
• A user‑centric mindset: you understand user needs, screen context and core UX principles
• A strong interest in AI and Conversational AI: you follow how these technologies are reshaping digital experiences, and you’re eager to explore what that means for UX writing (hands‑on experience with conversational interfaces is a real plus)
• Autonomy and ownership: you organise your own work, set priorities and move forward without needing extensive guidance
• A structured way of thinking: you can clearly explain the why behind every word
• Comfortable working in Dutch and English (French is a plus)
• Genuine motivation for UX writing and for working on large‑scale digital products

Recruitment process

As part of the process, you’ll be asked to complete a practical assignment. It’s an important step: our client wants to see how you analyse a screen, how you reason, and how you translate that into clear, practical copy recommendations. Take it as your chance to show how you think.

Why join Ariad?

• Work on high‑impact digital products used by thousands of people every day
• A team that genuinely understands UX and supports you before, during and after your assignment
• Be part of a lively UX community, with regular events like our UX Beers
• Access to some of the most interesting digital projects at top Belgian clients

What we offer

• Competitive daily rate or salary package (Freelance or Payroll)
• [Benefits: meal vouchers, hospitalisation insurance, Car, mobility budget, netto allowance,...
• Training & growth opportunities

Even if you don’t tick every box, let’s talk: we care about mindset and craft as much as about a checklist.