UX Copywriter

Ariad Group; Sint-Joost-ten-Node; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Ariad Group is seeking a senior UX writer to shape Dutch and English content across websites, portals and AI-enabled channels. You will craft concise UI copy, address errors and empty states, and ensure accessibility and inclusive language throughout complex user journeys.

Location: Brussels, hybrid (two days on site, three days remote). You'll lead stakeholder intake, translate complex requirements into clear content, and collaborate with a French UX Copywriter and multidisciplinary teams to

Qualifications

• At least five years of experience in UX writing, content design or related discipline.
• Excellent Dutch and English writing, editing and proofreading for complex digital products and journeys.
• Strong understanding of UX, information architecture and user-centered design, including accessibility and inclusive communication.
• Experience in multidisciplinary design or product teams and content governance or design systems.

Responsibilities

• Create and refine Dutch and English UX content for websites, portals, self-service journeys and AI-powered experiences.
• Write concise UI copy for forms, errors, empty states and complex scenarios using plain language and accessibility principles.
• Audit existing content and improve it using analytics and usability testing.
• Develop and maintain guidelines, terminology, standards and reusable content patterns across channels.
• Lead stakeholder intake and translate complex requirements into clear content in collaboration with a French UX Copywriter and multidisciplinary teams.

Skills

UX writing

Content design

Content strategy

Accessibility

Multidisciplinary teamwork

Plain-language writing

Tools

Figma

Jira

Confluence

Excel

Job description

Our client operates in the energy sector, spanning electricity generation, energy supply and customer energy solutions. The team needs clear, accessible content to help customers navigate digital services and self-service journeys. You’ll shape Dutch and English experiences across websites, portals and AI-enabled channels, working with multidisciplinary colleagues and a French UX Copywriter.

The industry

Energy businesses are balancing reliable supply with lower-carbon generation and changing customer needs. Renewable generation and electrification make flexibility, clear digital services and accessible customer information increasingly important. For UX content specialists, this creates an opportunity to make complex energy choices and self-service tasks easier to understand.

What you'll do

Create and refine Dutch and English UX content for websites, customer portals, self-service journeys and AI-powered experiences.

Write concise UI copy, including forms, errors, empty states and complex customer scenarios, applying plain-language, accessibility and inclusive communication principles.

Audit existing content and improve it using customer feedback, analytics and usability testing.

Develop and maintain guidelines, terminology, standards and reusable content patterns, safeguarding quality and consistency across channels.

Lead stakeholder intake, translate complex requirements into clear content, and align with the French UX Copywriter and multidisciplinary teams.

What you bring

At least five years’ experience in UX writing, content design, content strategy or a related discipline.

Excellent Dutch and English writing, editing and proofreading skills, with experience creating content for complex digital products and customer journeys.

Strong understanding of UX, information architecture and user-centred design, including accessibility and inclusive communication.

Experience in multidisciplinary design or product teams, and with content governance or design systems.

Proficiency in Figma, Jira, Confluence and Excel.

Useful, but not essential: French; conversational design or AI-assisted experiences and content creation.

The assignment terms

Location: Brussels, on a hybrid basis, with two days on site and three days working from home.

Why Ariad?

Ariad is a digital consultancy and staffing partner helping leading organisations build the teams and capabilities they need today and for what comes next. We work with brands such as Samsung, BNP Paribas Fortis, ING, AXA, Luminus and Orange, across banking, insurance, utilities, retail and beyond. Our expertise spans digital products and customer experience, marketing and e-commerce, CRM and customer data, and the technology that supports digital transformation.

For you, that means a partner who understands your field and looks beyond your job title to see how your expertise, experience and ambitions fit the teams we help build.

Your next assignment should make good use of your expertise. We share client context and clarify expectations so you can decide whether the project fits what you want next. You remain independent while joining a community of more than 150 consultants, with personalised follow-up, quarterly events and meetups giving you people to exchange ideas with and turn to throughout your assignment.