Digital Experience & Conversion Strategist

Ariad; Brussel Hoofdstad; On-site; EUR 80,000 - 120,000; Full time

Benefits offered by this job

Payroll

Freelance collaboration

Digital transformation

Job summary

Ariad is leading digital consultancy and staffing, helping brands across Europe drive digital customer experiences. We seek an Optichannel Strategist & Digital Journey / CRO Expert to join the Digital Marketing Chapter in a major banking brand and drive end-to-end customer journeys across digital touchpoints.

You will bridge business needs with customer insights, focusing on conversion, engagement, and growth. Strong expertise in analytics, UX, and emerging tech is essential.

Qualifications

• Bachelor's or Master's degree is required.
• Strong experience in Optichannel Marketing Strategy.
• Proven expertise in Customer Journey Mapping.
• Experience with UX principles and CRO.
• Analytical mindset focused on experimentation and continuous improvement.
• Excellent stakeholder management skills.
• Fluent in English plus French or Dutch.

Responsibilities

• Develop and maintain an optichannel strategy across web, mobile, email, social, paid media and offline channels.
• Design end-to-end customer journeys from acquisition to retention.
• Identify friction points, drop-offs and optimization opportunities.
• Lead CRO initiatives, including A/B and multivariate testing.
• Analyze customer behavior and digital performance using analytics tools.
• Build KPIs and dashboards to measure journey performance and conversion.
• Collaborate with Content, UX, SEO/GEO, IT and Marketing teams.
• Support personalization, segmentation and CRM initiatives.
• Coach marketing teams on channel best practices and emerging digital trends.

Skills

Optichannel Strategy

Digital Journey Mapping

CRO / A/B Testing

Digital Analytics

UX Principles

AI / Emerging tech awareness

Figma

Agile methodologies

Stakeholder management

ContentSquare / analytics tools

Education

Bachelor's or Master's degree

Tools

Adobe Analytics / GA4

Google Tag Manager

Job description

Ready for a new Optichannel & Digital Journey challenge?

Our clients are the leading brands in Europe, and they're looking for a variety of digital talent for their teams. We'll help you reach the next level with a job perfectly suited for your unique skills and aspirations.

About Ariad

We're the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and BNP. We bring together Europe's finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.

Ariad consultants are specialised in Digital Marketing, E-commerce, Digital Communication, Digital Analytics, Marketing Automation, Digital Product Design and Digital Transformation.

About the Role

As an Optichannel Strategist & Digital Journey / CRO Expert, you will join the Digital Marketing Chapter within the Marketing & Communication department of one of Europe's leading banking brands.

Your mission will be to design, optimize and continuously improve customer journeys across digital and offline touchpoints, while driving conversion, engagement and business growth.

You'll act as the bridge between business stakeholders and customer needs, combining expertise in Customer Journey Mapping, CRO, Digital Analytics, UX, AI and emerging technologies to create seamless customer experiences.

Your Responsibilities

• Develop and maintain an optichannel strategy across web, mobile, email, social, paid media and offline channels
• Design end-to-end customer journeys from acquisition to retention
• Identify friction points, drop-offs and optimization opportunities
• Lead Conversion Rate Optimization (CRO) initiatives, including A/B and multivariate testing
• Analyze customer behavior and digital performance using analytics tools
• Build KPIs and dashboards to measure journey performance and conversion
• Manage and evolve the Digital Shelf (channel strategy & best practices)
• Collaborate closely with Content, UX, SEO/GEO, IT and Marketing teams
• Support personalization, segmentation and CRM initiatives
• Coach marketing teams on channel best practices and emerging digital trends

Requirements & Qualifications

• Bachelor's or Master's degree
• Strong experience in Optichannel Marketing Strategy
• Proven expertise in Customer Journey Mapping
• Experience with UX principles and Conversion Rate Optimization (CRO)
• Analytical mindset with a strong focus on experimentation and continuous improvement
• Excellent stakeholder management skills
• Fluent in English + French or Dutch

Must-Have Skills

• Digital Journey Mapping
• Optichannel Strategy
• Adobe Analytics / GA4
• Google Tag Manager
• ContentSquare (or similar analytics tools)
• A/B Testing & Experimentation
• Behavioral Analytics
• Figma
• Service Design/Design thinking knowledge
• Agile methodologies
• Strong stakeholder management (Marketing & IT)

Nice-to-Have Skills

• Experience in Digital Transformation
• Knowledge of Banking or Financial Services

What We Offer

• Payroll or Freelance collaboration
• Join a leading European banking brand undergoing a large-scale digital transformation
• Become part of a dynamic, ambitious and highly skilled digital team
• Play a key role in shaping the future of customer experience

Why Join Ariad?

• Join a community of 100+ digital consultants
• Work on projects that match your skills and ambitions
• Receive personalized coaching and honest career guidance
• Participate in quarterly community events and meetups
• Enjoy our annual Workcation in sunny Southern Spain
• Continuous learning and professional development
• Access projects with Samsung, ING, Carrefour, L'Oréal, Decathlon, BNP and many other leading brands
• Attractive salary package including company car, fuel card, net allowance and extensive extra-legal benefits