Subscriber Value & Retention Strategist

Studiocanal; Brussel Hoofdstad; On-site; EUR 90,000 - 120,000; Full time

Job summary

CANAL+ Belgium is seeking a strategic, data-driven Retention & Value Manager to lead customer retention initiatives, reduce churn, and maximize subscriber lifetime value. You will report to the Head of Customer Value Management and Experience, shaping performance through advanced analytics, targeted retention strategies, and value-enhancing programs.

You will drive segmentation, campaigns, and loyalty initiatives across all touchpoints, collaborating with CANAL+ Group teams and local

Qualifications

• Native proficiency in Dutch and/or French and professional fluency in English.
• Master’s degree or a bachelor’s degree with equivalent experience.
• Significant experience in Customer Value Management (CVM), CRM, loyalty, retention marketing, subscription businesses, or customer lifecycle management.
• Proven track record in the design and execution of customer retention and churn reduction strategies.
• Experience managing complex marketing, CRM, or customer engagement programs from conception through deployment and optimization.
• Experience in subscription-based industries such as pay-TV, telecommunications, media, entertainment, digital services or related sectors is highly desirable.
• Strong expertise in customer segmentation, behavioral analytics and customer lifecycle management.

Responsibilities

• Lead retention campaigns and churn reduction programs across all touchpoints.
• Define segmentation strategies to increase lifetime value of subscribers.
• Own development and optimization of retention campaigns and loyalty mechanics.
• Coordinate the operational marketing plan for subscriber engagement and loyalty.
• Analyze campaign ROI and subscriber economics to maximize business impact.

Skills

Dutch/French proficiency

English proficiency

CVM/CRM experience

Subscription business experience

Customer segmentation

Behavioral analytics

Retention marketing

Lifecycle management

Education

Master’s degree

Bachelor’s degree (equivalent experience)

Job description

CANAL+ Belgium is seeking a strategic, data-driven Retention & Value Manager to lead customer retention initiatives, reduce churn, and maximize subscriber lifetime value. You will report to the Head of Customer Value Management and Experience, shaping performance through advanced analytics, targeted retention strategies, and value-enhancing programs.

You will drive segmentation, campaigns, and loyalty initiatives across all touchpoints, collaborating with CANAL+ Group teams and local