Permanent - PR and Campaign Manager CANAL+ Belgium

Studiocanal; Brussel Hoofdstad; On-site; EUR 65,000 - 90,000; Full time

Job summary

CANAL+ Belgium is seeking a dynamic PR & Campaign Manager to lead integrated campaigns and media relations across Belgium. You will manage campaigns from concept to execution, coordinate with agencies and internal teams, organize events, and ensure brand consistency.

Fluency in Dutch and French, plus strong English, are essential for success in a fast-paced entertainment group. Reporting to the Director of Brand & Marketing Communications, you will shape storytelling, monitor media impact, and

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• Minimum 5 to 8 years of experience in communications, public relations, campaign management, marketing communications, or a related field.
• Experience within media, entertainment, telecommunications, consumer brands, digital platforms, subscription businesses, or agency environments is highly valued.
• Proven experience managing integrated communication or marketing campaigns from concept to execution.
• Strong understanding of media relations, content creation, event management, and modern communication channels.
• Experience working with agencies, media partners, and external suppliers.
• Fluency in Dutch and French, with strong professional English skills.

Responsibilities

• Manage day-to-day marketing and communication campaigns across paid, owned, and earned media.
• Coordinate development and localization of assets with creative agencies, production partners, media agencies, and internal stakeholders.
• Develop campaigns and PR initiatives to support launch and promotion of CANAL+ content, products, services, partnerships, and corporate initiatives.
• Establish and maintain relationships with journalists, media organizations, influencers, industry associations, and external stakeholders.
• Prepare and distribute press releases, media briefings, interview materials, Q&As, and corporate communication content.
• Organize press events, media screenings, sponsorship activations, and corporate events to maximize brand visibility and stakeholder engagement.
• Monitor media coverage and manage media requests while ensuring timely and consistent company responses.
• Coordinate communication around key business milestones, content launches, and strategic announcements.
• Working closely with digital/e-commerce, customer lifecycle, content, and commercial teams to ensure integrated campaign execution and messaging consistency.
• Managing campaign timelines, agency deliverables, budgets, and reporting.
• Tracking campaign and PR performance, analyzing results, and identifying optimization opportunities.
• Monitoring industry trends, competitor activities, and emerging opportunities to enhance communication effectiveness and brand relevance.
• Acting as a brand ambassador by ensuring compliance with CANAL+ brand guidelines across all communication activities.

Skills

Media relations

Content creation

Event management

Communication channels

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field

Job description

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Permanent - PR and Campaign Manager CANAL+ Belgium

Date: Oct 29, 2026

Location: Brussels, NL

About CANAL+Group

Founded as a French subscription-TV channel 40 years ago, CANAL+ is now a global media and entertainment company. On 22 September 2025, CANAL+ confirmed it is in effective control of MultiChoice Group and beginning the integration process. MultiChoice is Africa’s leading entertainment platform, offering a wide range of products and services, including DStv, GOtv, Showmax, M-Net, SuperSport, Irdeto, and KingMakers. Together, the new combined group has 40 million subscribers worldwide, operates in over 70 countries and has approximately 17,000 employees.

CANAL+ operates across the entire audio-visual value chain, including production, broadcast, distribution and aggregation. It is home to STUDIOCANAL, a leading film and television studio with worldwide production and distribution capabilities; Dailymotion, major international video platform powered by cutting-edge proprietary technology for video delivery, advertising, and monetization; CANAL+ Distribution, a production and distribution company specialising in creating and distributing diverse content and channels; and telecommunication services, through GVA in Africa and CANAL+ Telecom in the French overseas jurisdictions and territories.

CANAL+ also has significant equity stakes in Viaplay (the Pay-TV leader in Scandinavia) and Viu (a leading OTT platform in Southern Asia).

Lead the Stories That Shape Our Brand

At CANAL+ Belgium, we are transforming the way people connect with entertainment, sports content, and technology. We are looking for a dynamic and creative PR & Campaign Manager to lead the execution of impactful communication campaigns and public relations initiatives that strengthen brand awareness, support commercial objectives, and enhance the visibility of CANAL+ in Belgium.

Reporting directly to the Director of Brand & Marketing Communications, this role combines creativity, project management, media relations, and campaign execution to ensure that CANAL+ consistently delivers compelling stories and high-impact marketing initiatives across all audiences and channels.

Your mission

As PR & Campaign Manager, you will be responsible for planning, coordinating, and executing integrated marketing campaigns and public relations activities that support the growth and positioning of the CANAL+ brand in Belgium.

Your key responsibilities will include

• Managing the day-to-day execution of marketing and communication campaigns across paid, owned, and earned media channels.
• Coordinating the development and localization of campaign assets in collaboration with creative agencies, production partners, media agencies, and internal stakeholders.
• Developing campaigns and PR initiatives to support the launch and promotion of CANAL+ content, products, services, partnerships, and corporate initiatives.
• Establishing and maintaining strong relationships with journalists, media organizations, influencers, industry associations, and external stakeholders.
• Preparing and distributing press releases, media briefings, interview materials, Q&As, and corporate communication content.
• Organizing press events, media screenings, sponsorship activations, and corporate events to maximize brand visibility and stakeholder engagement.
• Monitoring media coverage and managing media requests while ensuring timely and consistent company responses.
• Coordinating communication around key business milestones, content launches, and strategic announcements.
• Working closely with digital / e-commerce, customer lifecycle, content, and commercial teams to ensure integrated campaign execution and messaging consistency.
• Managing campaign timelines, agency deliverables, budgets, and reporting.
• Tracking campaign and PR performance, analyzing results, and identifying optimization opportunities.
• Monitoring industry trends, competitor activities, and emerging opportunities to enhance communication effectiveness and brand relevance.
• Acting as a brand ambassador by ensuring compliance with CANAL+ brand guidelines across all communication activities.

What You Bring

We are looking for a proactive communication professional who combines creativity with strong organizational and stakeholder management skills.

Experience & Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• Minimum 5 to 8 years of experience in communications, public relations, campaign management, marketing communications, or a related field.
• Experience within media, entertainment, telecommunications, consumer brands, digital platforms, subscription businesses, or agency environments is highly valued.
• Proven experience managing integrated communication or marketing campaigns from concept to execution.
• Strong understanding of media relations, content creation, event management, and modern communication channels.
• Experience working with agencies, media partners, and external suppliers.
• Fluency in Dutch and French, with strong professional English skills.

Personal Attributes

• Excellent communication and storytelling abilities.
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Creative mindset with strong attention to detail.
• Results-oriented and proactive, with a hands‑on approach.
• Strong interpersonal and stakeholder management capabilities.
• Ability to work effectively in a fast‑paced and evolving environment.
• Collaborative team player with a positive and solution-oriented attitude.
• Passion for media, entertainment, sports, content and consumer brands.

Why Join CANAL+ Belgium?

Joining CANAL+ Belgium means becoming part of an international media and entertainment group that is continuously redefining how audiences experience content. You will play a key role in building the visibility and reputation of the CANAL+ brand in Belgium, contribute to the successful launch and growth of exciting content and offers, and work alongside passionate professionals in a dynamic and rapidly evolving industry.